Thread: Land Rover Australia Records Annual Sales Boost In 2008 - PaddockTalk

From the article:

"The Defender 110 and Freelander 2 continued to make inroads into the highly competitive SUV segments with increases of 193% and 83.2% respectively over the previous year..."

What they don't tell you is that it means they sold 20 Defenders last year instead of the previous year's 7.


...does anyone have any idea what the actual sales numbers for Defenders is? In November 2007 shortly after the 07MY was released our dealer suggested that Australia's initial shipment quota was about 40 units with another 40 due after that but I'm not sure how many they planned to sell over the entire year.

November 2008 Land Rover Product sales

Freelander 46

Land Rover Defender SW 33

Land Rover D3 125

RR Sport 86

RR 13

And finally...................

Land Rover Defender PU/CC 7

Wow! So does that mean that they possibly sold over 400 Defenders (110 + 130) last year?!? That's over $20M in Defender sales but I am not allowing for monthly variances.