Hi Sleepy - I had this problem with my very first series 1 and more recently my 101.
You need to check that there is enough meat on the brake shoes - if it is low compared to the dia of the drum then the first pump of pedal the just moves the shoes out to the drum and then the second works - mimics air in the system.
Now - you may have new shoes but the drums may be into oversize territory.  On my series 1 I bought new shoes and had the problem and after a lot of research at the time I put in oversize shoes and problem fixed.
With my 101 I bought oversize shoes to go on but still could not get a good pedal and the drums were just within on on the limit.  A new set of drums and all was OK - I must have put through about 10 litres of brake fluid over 2 weeks trying to get rid of the imaginary air in the system.
Cheers
Garry
				
			 
			
		 
			
				
			
			
				REMLR 243
2007 Range Rover Sport TDV6
1977 FC 101 
1976 Jaguar XJ12C
1973 Haflinger AP700
1971 Jaguar V12 E-Type Series 3 Roadster
1957 Series 1 88"
1957 Series 1 88" Station Wagon
			
			
		 
	
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