old LR Adverts

**chris1983rangie** · 2nd May 2009, 10:28 PM

G'day,

Today i found some copies of the early series 80inch adverts from 1950 thought id share them and post them up for you to all see.
there copies as i dont have the origionals, but still great to have them in your archives. I like the Brockhouse Trailer!

cheers,

Chris

**Grockle** · 2nd May 2009, 10:36 PM

Thanks mate, they certainly take you back.

**vnx205** · 3rd May 2009, 07:02 AM

Interesting.

Notice the tread on the tyres in the second and third illustrations.

I wonder if they were really available like that.

**chazza** · 3rd May 2009, 08:33 AM

Originally Posted by vnx205

Interesting.

Notice the tread on the tyres in the second and third illustrations.

I wonder if they were really available like that.

Yes they were, described in the owner's hanbook as:

Dunlop 7.00 x 16" Trakgrip T25 "...to obtain maximum wheel grip and driving power when operating over soft mud, ploughland and all unprepared surfaces."

**procrastination inc** · 3rd May 2009, 09:17 AM

I have in front of me a neat little book my neighbour loaned me.

Advertising Land-Rover series I & II 1948-1971
Compiled by Daniel Young

Has those ads and more in an A4 sized paperbak almost 10mm thick.

very cheap ones here:
[ame=http://www.amazon.de/Advertising-Land-Rover-1948-71-Daniel-Young/dp/1873078072]Advertising Land-Rover, 1948-71 (Advertising): Daniel Young: Amazon.de: Englische Bücher[/ame]

**JDNSW** · 3rd May 2009, 10:30 AM

Originally Posted by vnx205

Interesting.

Notice the tread on the tyres in the second and third illustrations.

I wonder if they were really available like that.

Very similar to the Dunlop RoadTrak that I had on my Series 1 and Series 2 in the early sixties. Largely replaced by the RTM by the mid sixties.

John

**chris1983rangie** · 3rd May 2009, 07:09 PM

Basically a tractor tyre on the land rover rim.

I've seen a photograph of an early Land Rover with those tyres on a farm. im pretty sure it was from that Book by James Taylor. it had a brown cover. someone showed me this book once and its a very nice book too!

Chris.

**chris1983rangie** · 3rd May 2009, 10:10 PM

ok heres 2 more i found. the 1st Attachment by Annand & Thompson in Dec 1950 and the 2nd is an advert by Land Rover in April 1948.

was 450 pounds allot of money back then?

cheers,

Chris

**JDNSW** · 4th May 2009, 06:07 AM

Originally Posted by chris1983rangie

Basically a tractor tyre on the land rover rim.

I've seen a photograph of an early Land Rover with those tyres on a farm. im pretty sure it was from that Book by James Taylor. it had a brown cover. someone showed me this book once and its a very nice book too!

Chris.

The brown dust cover is "The Landrover", Graham Robson. And I quickly found what must be the picture you refer to. And the tyre tread pattern is exactly the same as the Dunlop Roadtrak I referred to, even closer than the drawing.

John

**JDNSW** · 4th May 2009, 06:17 AM

Originally Posted by chris1983rangie

...........
was 450 pounds allot of money back then?

cheers,

Chris

I don't know about the UK, which seems to be where the ad is talking about, but in Australia it would have been more than my father made in 1948 - and he would have been probably a little above average income. I started on pretty much average income only about 50% higher than this in 1962, and that was after severe inflation in the early 1950s.

If it is in Britain, as I expect it is, the Australian pound was worth about 20% less than sterling, and the average income in the UK was even lower than implied by this, so at a rough guess, it represents at least one and a half year's average income.

John

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