Thread: Costs of Series Land Rovers when new.

Originally Posted by Col.Coleman

Hello all,

In following up on a recent interview for a news article, I am after some information from those who may know better than I, as I was not there at the time.

If anyone could share with me what were the costs of Series vehicles New, mainly series 1's for this article, would be much appreciated.

Cheers

CC

PS. Scallops, if you could PM me your latest valuation estimate, that would be great.

G'day CC,

For those members located in a capital city they could go to their local newspaper office or library and look in archives for the year that Land Rover Series 1 were first released in Australia. There could be some advertisements listing the price and other nifty information.

Kind Regards
Lionel

In July 1950 the UK list price was £540, which probably meant about A£800-1000 including sales tax (30% from memory). In 1953 the basic price for an 86 in the UK was £570, and in 1954 £655 for the deluxe trim 107. From the early fifties inflation in Australia would have increased the price differential with the UK.

these prices are from advertisements printed in John Smith's book.

John

Hearsay is that a series 1 swb station wagon (not a Tickford) was worth the same as a typical metropolitan house in the 50s.

Search may be your friend, I recall someone posted up a scanned invoice that came with their series one. I cannot recall what the price was though, sorry. I believe a series three in 1978 was around $8,000.
Hope this helps.

Cheers, Mick.

Thanks guys.

I don't have the time right now to do the search myself, hence I was asking for information from those who do.

Interestingly enough, it is a newspaper that is asking me.

CC

If you can find old copies of Motor Manual, Modern Motor, Wheels, Cars Illustrated, from the 1950's they always had a listing of new car RRP in the rearmost pages.

Toowoomba swap meet is on tomorrow and Saturday. Go look. Take some folding with you.

I posted up an invoice for a S1 that was my father's.Can't find it on here anywhere,also can't find it at home.My brother has the original if you can wait until next week,as i will be away until then.Pretty sure S1 SWB was around 500 to 600 pound in 1956.It also had costs for extra's,etc.Prices were direct from factory in UK.

Originally Posted by garrycol

Hearsay is that a series 1 swb station wagon (not a Tickford) was worth the same as a typical metropolitan house in the 50s.

When I was at primary school in the 1950s, the price of a house in western Sydney was usually considered to be about "£1000", so this would be consistent with the prices I quoted above for basic models. Note that most Landrovers were sold with sales tax exempt in this period - almost none were sold new except to business or government.

John