Every thing is relative.
If a Powerchip will make a 'slight improvement' in the vehicles towing ability, it is worth it. Anything has to be better than what it has.
New cam = $$$, head work more $$$$, etc, more $$$$$ then after market chip, extra $$$$$, which = $,$$$ of petrol :D
There is a thin line between "more bang for your buck".

