Reply With QuoteWell they certainly have some work ahead of them.Can't see how they could ever conquer the japs in sales volumes.
CTRL + V!
SubscriberLRM. June 2012;
Enthusiasts worried that the defender could be a loser as LR rushes to launch ever more luxurious models , have been reassured that the future is looking bright for the company's iconic vehicle. LR's brand boss, John Edwards, said the all new defender , due in 2015, could become the marques biggest selling model. He also revealed that it would be seen as the company's entry level model, pitched below the Freelander in price and aimed squarely at ending the worldwide domination of the all conquering Toyota hi-lux.
Firmly in LR"S sights is the Jap. auto giant Toyota & its best selling 4x4, the Hilux, which sold 549,000 units worldwide in 2011 compared to the miserly total of under 20,000 by the defender. Edwards gave a clear signal that the new model needed both a low cost base & a global manufacturing ethos before LR could recapture the markets in places like Africa, which it lost so dramatically to Toyota & other Jap. manufacturers of 4x4 utilities thru the 1970's & 80's.
" We're talking to sub-Saharan Africa buyers about cost of ownership & ease of maintainence, " he revealed ." That it's functional, durable, and affordable are central to our thoughts. The engineers & designers are really getting engaged." That LR are taking the new defender very seriously indeed is demonstrated by the fact that Edwards says the company is planning a 20 year strategy for the model which he hopes will help it regain its crown as the best selling 4x4 in the world. Bob
I’m pretty sure the dinosaurs died out when they stopped gathering food and started having meetings to discuss gathering food
A bookshop is one of the only pieces of evidence we have that people are still thinking
Swaggie
Well they certainly have some work ahead of them.Can't see how they could ever conquer the japs in sales volumes.
Master
SupporterYep.Originally Posted by scarry
I don't care if they don't beat Jap volumes, (actually prob better that they don't)..........Keep the yobs out!)
Just that they actually build a REAL Defender replacement! And sell enough to be viable.
Master
" We're talking to sub-Saharan Africa buyers about cost of ownership & ease of maintainence, "
'E didn't ask ME nuffink!
YarnMaster
So it will be ifs front and leaf sprung rear then?
Master
Exactly. It seems that to produce a real volume seller, you have to produce a fairly ordinary vehicle - something that can do most things adequately (and at an attractive price) but doesn't excel at anything. The Defender is different and special. I'd rather see it stay that way than compromise it for the sake of sales volume. From an enthusiast's perspective, it would become rather boring if Defenders were as common as Hiluxes.Yep.
I don't care if they don't beat Jap volumes, (actually prob better that they don't)..........Keep the yobs out!
Just that they actually build a REAL Defender replacement! And sell enough to be viable.
Swaggie
Personally, that sounds promising that they are headed in the right direction though!
1994 Discovery TDi
2004 Discovery 2 TD5
2010 Discovery 4 TDV6
1961, Series 2 Ambulance. 108-098 - Eden
Registry of Ex Military Land Rovers Mem. 129
Defence Transport Heritage Tasmania Member
ChatterBox
I've got a feeling this is what they said about the 110. In 1983.
At any given point in time, somewhere in the world someone is working on a Land-Rover.
Posting Permissions
| Search AULRO.com ONLY! |
Search All the Web! |
|---|
|
|
|
Bookmarks