
Originally Posted by
Samblers
In Australia, yes, elsewhere, maybe not...
Australian defender market is statistically insignificant. Microscopic. Car manufacturers financial controllers ears would only start twitching when the sales volumes are anticipated to be in the 100,000's. Ths are the sor tof numbers that start to bankroll the costs of new production lines.
Like it or lump it facts:
- Car markets are global, models must have broad appeal.
- Australia is a desert with a population of 2.
- Customers are increasingly demanding. 4WD capability is not enough... car must have comfort, safety, visual appeal, economy, features etc etc.
- Major market (Europe) - defender is an oddity/relic. Vast majority of European customers touring needs would be satisfied by nothing more hard-core than a Freelander.
- Most affluent people (i.e. potential LR customers) live in high density urban areas, for which Defender is not suitable day to day.
- Defender is a relic. We are extremely lucky its lasted this long.
I love my Defender... but LR are not here merely to serve the needs of the very few of us actually utilising the cars' 4WD capabilities.
There has been much talk on this forum about the last-minute grab for defenders before production ceases. I admit to having considered this option too. BUT… almost no-one talking of the possibility that LR may just hit the nail on the head with the Defender successor. Perhaps I might want one of those even more …?
Bookmarks