Thread: 2016 'Defender'

I think you'd need to look at the pricing of the dual cab utes currently available to see where the new Defender will sit. As for competition if Land Rover want to compete in the Australian market its got to be against the DUal cabs and their wagon variants that they need to take market share from. You could argue the Disco is a competitor to the 200 Series Cruiser so Land Rover need to pitch the new Defender against current commerical 4 x 4 utes.

Originally Posted by loneranger

I think you'd need to look at the pricing of the dual cab utes currently available to see where the new Defender will sit. As for competition if Land Rover want to compete in the Australian market its got to be against the DUal cabs and their wagon variants that they need to take market share from. You could argue the Disco is a competitor to the 200 Series Cruiser so Land Rover need to pitch the new Defender against current commerical 4 x 4 utes.

Defender will never sell for $30-40K. It's competitor is whatever new 70 series Toyota come up with around $60K.

The Ranger Wildtrack is close enough to $70 K at about the same price as a 130. Nowhere near 30 - 40K. If the new Defender had the superior interior apointments and ergonomics than a Ranger then for $70K it would sell. Would also fit in well with the D4/5 starting around $80-85K.

Regards,
Tote

I was thinking more the $45 and upwards market not the bargain basement povo pack tradies ute.

Is Australia Land Rovers Top market for a new Defender?

If they make a pick version it will have to be bloody good to compete, with all the brands out there now.

I would have thought key markets would the USA, and Europe, give the jeep a run for its money.

Saying that we do sell a large amount of 4wd cars of shapes and size's, $50 to 100k would not suppress me on selling prices.

I thought this, from the Car report quoted below, was interesting:




And whereas McGovern worries a utilitarian look limits the appeal of the Range Rovers and Discos, it's less of an issue for Land Rover's third family (previewed by the DC100 concepts, above). ?For the Defender it's something else. There is that utilitarian look, but it's inextricably linked to the original so you get over it. The Defender is about durability ? you kick the hell out of them and they get up for more.?
Will there be more than one Defender?

There will be a number of different Defender models, to help Land Rover sell over 70k units a year, and to appeal to the Land Rover traditionalists who might perhaps be put off by the new Discos and RRs. ?We need the Defender to wash its wash in terms of investment,? admits McGovern. ?So there will be opportunities for different-sized vehicles: in the Middle East, for example, they want really big vehicles; in other markets the appetite is for small vehicles; and I'd argue you need the iconic three-door there as well.?
Not that the styling will be retro, as McGovern says the new models will bear no resemblance to the DC100 concepts: ?I think the Defender was good for it's time, but I think we've got to be quite radical, and create if we create a vehicle that is special and does resonate with people, they will forget what they had before.?

As usual from the disurban fantasy image spinners at Land Rover - too much emphasis on the "utilitarian 'look' ", the 'image' of kickability...not enough on the functional substance. It's all about meeting the market for the 'look' of urban escapeability / durability - and not enough about substantive construction, ability and durability.

Originally Posted by MrLandy

As usual from the disurban fantasy image spinners at Land Rover - too much emphasis on the "utilitarian 'look' ", the 'image' of kickability...not enough on the functional substance.

I don't know how you got that from the article. He explicitly states that the Defender...

"is about durability, you kick the hell out of them and they get up for more."

What the hell is 'disurban', anyway?