Ineos Grenadier, do you reckon it'll take off?

Hi

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Originally Posted by WhiteD3

By the sounds of it this BMW powered Grenadier will be close to $100k with no dealer network (but I suppose you could take it to BMW or a Euro mechanic) .....

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They will need a dealer network to sell in any reasonably viable quantity in most countries. The engine is the most complex part so that means it will be the BMW dealership. Any BMW dealership techos can be trained in the suspension, wiring, etc, but trying to get another dealer to service and maintain them with a complex BMW engine is unlikely. Extensive training would be required.

So when or if it comes here it will be the BMW network and priced accordingly. However it certainly won't compete in any existing BMW range.

Mike

Ineos are currently recruiting for a Product Manager based in Melbourne.

The Role This role is the crucial interface between regional and central functions for all product related topics. Working closely with the Regional Business and After Sales Managers (ANZ) as well as the wider Product team (UK) and wider Commercial teams, the Product Manager-ANZ will both listen to and challenge the central product and engineering teams to reflect the needs of the individual ANZ markets from now to launch, and beyond into model lifecycle phases. The Product Manager-ANZ will represent the ‘voice of the customer’ in ANZ and support this through detailed investigation of customer insights and the fluid competitive environment.

INEOS Automotive We have one goal; manufacture, launch and deliver an uncompromising, best-in-class 4x4 for those who depend on a vehicle as a working tool. It’s been an exciting journey since our inception in 2017. We’ve flown past many milestones and, despite the global challenge of 2020, we’re on track to deliver our plan. 2021 is our year of execution and as the Product Manager you will play a huge part in this. If you are looking to join a scale-up business and take on a career defining role, then INEOS Automotive welcomes your application


Colin

That’s a good sign for the Australian market - ie we will have at least some influence on possible features of the product, if not just which accessories to be made available.

More time to save up the pennies...

Billionaire Sir Jim Ratcliffe's Ineos Grenadier 4X4 delayed until 2022 (msn.com)

If they get this off the ground for anything close to the lower end of the 30-45 thousand pound price estimated in this article, I suspect it will sell well - especially if they can make a plausible utility version.

I find it difficult to imagine how they can build to that price range, but perhaps by repurposing existing facilities and buying in engines and transmissions it is possible. I surely hope so, even though in typing that I feel I am betraying Landrover!

Michael

No one was buying new Defenders until LR announced they were no longer going to be made. Look at the signatures of people who support a Defender type vehicle and mostly they own mid 90s 300 tdis and are the type that would not buy a new vehicle.

If this vehicle does finally get off the ground, it has had an awfully long gestation period, I doubt sales would be much - these old bushies are all talk no money.

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Originally Posted by gromit

INEOS Automotive We have one goal; manufacture, launch and deliver an uncompromising, best-in-class 4x4 for those who depend on a vehicle as a working tool.

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I don't know what they think best in class means exactly, but if it is going to be used commercially,as a working tool, it needs to be the most reliable in class, and also not maintenance hungry.
Thats a huge challenge in itself.

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Originally Posted by 101RRS

If this vehicle does finally get off the ground, it has had an awfully long gestation period

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What's the gestation period for a new model from an established manufacturer ?
Ineos is a startup company so if they get into production next year they won't be doing too bad.

Where the price ends up will be a major deciding factor for their future success along with how they will support it globally.
As already mentioned, if it's through BMW dealers servicing is likely to be expensive but....it depends very much on the market they are aiming at. Lots of people are happy with paying huge amounts for servicing vehicles.

I hope it works out for them but the vehicle doesn't suit my daily driving needs, but if the cost was low enough I could adapt......


Colin

Ineos have released episode 8 of the build. In it they explain that they are "testing the vehicle in the 15 most harshest countries in the world"... You guess it, that DOESN'T include Australia! Lol

It will be an interesting vehicle, but I tend to agree that the people who like the old Defender, won't be able to afford this vehicle.

I hope that I'm wrong though!

Cheers,
GG.

I think it could be and probably will be fantastic and for many tastes a much more desirable vehicle than New Defender. However it is the lack of service centres that will likely be the issue in this big country of ours. Cheers