"Speaking of sales, Ineos indicated earlier this year that the Grenadier wagon will kick things off at around £40,000 at launch, which translates to about $53,500. That's not entry-level Wrangler money, and it's also not Range Rover money." ( Ineos Grenadier Inches Closer to Production after Buying Mercedes Plant)
Dollars are US. The cheapest Defender in the UK starts at around 45K for the D200, which is possibly not really a competitor for the Grenadier 3 litre.

