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Thread: Death Of The Australian Motoring Industry

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    Death Of The Australian Motoring Industry

    This article is from AMC.

    The golden age of motoring in Australia is coming to an end.When Ford and Holden close their factories sometime after 2016,they will be closing the engine room that has driven the development of some fantastic cars as well as providing the inspiration and motivation for a generation of design and engineering heroes.

    The VF Commodore is,without any doubt,the most complete and impressive Australian car of any and all times.The Ford Falcon might have run out of puff but the Territory is still a homegrown SUV that ticks lots of boxes for 21st century families.

    And Toyota?well we know what has happened there,the closure of the Altona factory and the Camry coming to the end of it's lifespan.Since Ford and Holdens have been the mainstays for generations,it's cabbies that are most likely to miss the Camry hybrid when Toyota writes the final dismal chapter in the history of the Australian car industry.

    Looking back now,the decline and failure of local motoring can be traced back to the day when senator John Button announced his ambitious plan to revolutionise, rationalise, and restructure the car industry.

    At the time,in the 1980's,local motor manufacturers were protected by a 57.5 per cent tariff wall and a limit on the number of annual import licences for foreign cars.Things were so skewed that one importer made a bigger profit in one year from selling its licences to BMW than it did selling its own cars.

    So Holden and Ford had a huge homeground advantage and Nissan,Mitsubishi and Toyota also made lots of cars and big profits with Volvo assembling kits of parts into 240 sedans around the back of the Nissan factory in Clayton,Victoria.

    The idea behind the 'Button plan' was to force the manufactures to co-operate,reduce complication and duplication,and put a bigger emphasis on exports.What it led to,first of all,was an incredible run of 'badge engineering' deals that were-at best-passable,but generally a disaster.

    No-one went into a Nissan showroom looking for re-badged Falcon ute called with no imagination,'The Ute'.And when Toyota and Holden were forced into a shotgun wedding by their foreign parents we got a Commodore called the Lexcen,named after the man who designed the America's cup-winning yacht for Allan Bond.Other badge swaps included the Maverick,Apollo,Corsair.

    Things got worse as the tariffs fell,quotas were removed,and then Paul Keating floated the Australian dollar in a move that made imports much cheaper and led to the gold rush that now has more than 60 brands competing in the world's most competitive new-car showroom despite annual sales of just over one million vehicles-a pittance compared with the USA at 13 million.

    Australia was also committed to a level playing field at a time when no one else was obeying the same rules.Thailand became the Asian manufacturing hub with cheap labor rates and huge government incentives,at the same time as anyone in South Korea who bought an imported car also got an automatic tax audit for five years.

    Of course,there was plenty of headline grabbing good stuff in Australia as things got tougher in the back of the book. HSV and FPV gave muscle car fans the cars they had craved,with incredible levels of performance and value that made them truly world class.If only they could have been built with left hand drive and internationally competitive pricetags.

    Nissan formed a special vehicles division that did good work on the locally made rear wheel drive Skyline six and even localised the original GT-R to make it more accessible and affordable,and even Toyota had a go for a while with TRD Australia's tweaking of the Camry and Hilux ute,although that experiment was killed way too early.

    When Nissan decided to force-feed Pulsars from Clayton to avoid a massive fine for failing to hit a local production minimum,a panic move that killed demand,its days as a local maker were over.

    Mitsubishi,always too Adelaide-centric and conservative after the success of the original Magna,wrote a death warrant with a 380 that was the right car at the wrong time.

    Holden looked good for a long time with everything from the born-again Monaro and a Pontiac export deal,as well as a string of impressive concept cars and strong demand for it's V8-powered Commodores,and the late Geoff Polites looked to have saved Ford when he ram-rodded the Territory project through the boardroom in Detroit.

    So,today we have a brilliant HSV GTS that stands comparison with the world's best four door performance cars,a Territory that still makes sense with a diesel engine,and a dull but worthy Camry that is the only signficiant -but loss making export vehicle.

    As a reporter,observer and analyst since 1978,I have seen a seismic shift in Australian motoring.There have been some truly awful cars,like the Commodore four and the Nissan Pintara,and some very good ones including the Monaro.

    But the final nail in the coffin of local makers is the rise and rise and rise of SUV's and small cars. Families have abandoned traditional Aussie sixes for four wheel drives that promise far more than they deliver at the same time as the rising cost of motoring has seen people buying small cars in record numbers.

    That means the Falcon and Commodore are mostly irrelevant and under appreciated.And the Territory is too old and the Cruze is too little too late.What comes next is more and more imports,as Australians gorge themselves on cars that have never been cheaper and better.

    Tens of thousands of jobs will be lost through the coming factory shut-downs,as well as the inspiration and training for future generations of talented youngsters who could have found a home in motoring,but we will loose something that is irreplaceable and part of a national culture that has made the automobile part of the fabric of Australian life.

    To tweak things just a little,"Football,meat pies,kangaroos and Aussie cars" has been a part of who we are and what we do.Now that's about to change,and nobody really knows how things will look after 2017.

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    Ford and Holden had everything at their feet and what happened,they didn't bother to improve their vehicles or move with the times because the tariffs protected them,even now they are still making vehicles no one wants.The car industry has been a leach on the Australian tax payer for years,good riddance. Pat

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    Mostly not exactly a leech on taxpayers as a leech on car buyers.

    As the article points out, the end was inevitable under the Labor Button plan. It might have worked if there had ever been a truly Australian car manufacturer. Actually, there were several, but none were successful, usually because they could not compete with the government supported multinationals.

    I suspect that the main reason there has never been a successful Australian car (other than the small domestic market) is that Australians have always attacked rather than supported successful businesses - whenever a business looks successful, tax and other policies here always seem to make it more attractive for foreigners to buy the shares compared to Australians.

    For example, in the 1970s, an Australian individual who could afford to buy large parcels of shares paid 67 cents in the dollar income tax compared to about 35 cents for the foreign company - but capital gains were untaxed. So what did they mostly do? - if the business was successful, sell the shares!

    John
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    A quick look at Australian factories and assembly plants in the 1960's
    GM-H Mosman Park,
    Ford Fremantle,
    GM-H Elizabeth,
    Ford Birkenhead,
    GM-H Woodville,
    Ford Campbellfield,
    GM-H Fisherman's bend,
    Ford Geelong,
    Rootes Group Port Melbourne,
    Standard Motors Port Melbourne,
    GM-H Dandenong,
    Volkswagen Clayton,
    Ford Lidcombe,
    GM-H Pagewood,
    BMC/Leyland Zetland,
    Ford Eagle Farm,
    GM-H Acacia Ridge,
    GM-H Fortitude Valley,

    Now its all gone,what a waste

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    Quote Originally Posted by disco man View Post
    ......

    Now its all gone,what a waste
    Well, yes - but look on the bright side. You list three imported vehicles in your signature. If the same protection that kept these plants busy in the 1960s applied today, these would have cost you at least 50% more. That is, if they were available at all.

    Have a look at a bit of history. Up until the 1960s, Australia imposed punitive duties on all imports except for ones from the Empire. This meant Australians usually had English cars (or imports from US manufacturer's Canadian factories).

    During WW1, imports of complete cars were banned to conserve shipping space for military purposes, resulting in the growth of body builders such as Holden and Ford Australia. After the war finished, the ban was replaced by tariffs to protect the industries that had grown up during the war.

    With the start of WW2 (in fact, even before the start), Australia started on forced industrialisation, as supplies that had been coming from the UK in particular became unavailable. With the end of the war, while imports became available again, the Australian government, concerned for the workforce now employed in these industries as well as returning servicemen, needed to keep this industry going. As the head of GMH (L.Hartnett) had headed the government's wartime industrial push, a proposal from GMH to start full scale production in Australia of an abortive 1942 Chevrolet design, was accepted, with the government not only providing massive protection, but paying the costs of tooling.

    With the change of government in 1949, other manufacturers started demanding the same treatment, and although, as far as I know, none got a direct payment like GMH, tariff reductions on parts as long as significant local content was used resulted in a wide range of cars from Landrovers to Jeeps and Citroens to Volkswagens and Falcons to Valiants were being assembled in Australia by the late 1960s. These included unique models from some manufacturers, especially as the Australian content rules tightened. (Just assembling a vehicle from imported parts represents about 60% of the cost - add things like tyres, glass and upholstery, and you can get close to 70%. After that you have to start doing things like making panels, engines, gearboxes, etc, which gets expensive to set up.)

    By the 1970s, other countries that had been devastated by war recovering, and with better communications, Australian car users were starting to get restive, especially when Japanese cars were appearing that were in some aspects better that local cars, and cheaper despite the massive protection. This ultimately resulted in the Button plan - see above.

    Before WW1, Australia had perhaps the highest living standard in the world on average. By the 1970s we were still fairly well up the ladder but nowhere near the top. It is possible that this reflects the high level of manufacturing protection, and as this has reduced, our position has again climbed relative to other countries. Maybe a coincidence, maybe not.

    John
    John

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    Quote Originally Posted by PAT303 View Post
    Ford and Holden had everything at their feet and what happened,they didn't bother to improve their vehicles or move with the times because the tariffs protected them,even now they are still making vehicles no one wants.The car industry has been a leach on the Australian tax payer for years,good riddance. Pat
    ROFL you ate that line and believed it

    At a "cost to the tax payer" they built about 150,000 cars, at an average value of $40,000 = around $6 billion we will no import instead of make here.
    At a "cost to the taxpayer" they employed 20-30,000 directly, (include all their parts suppliers)earning an average of say $50,000 each = $1-1.5 billion no longer paid and spent here.
    Of that 1-1.5 billion,"at a cost to the taxpayer" NOW when the plants close the govt will lose around 25% paid in income and various other taxes= $ 250-375million lost to govt income.
    Now how many other jobs will be lost "at a cost to the tax payer" with the loss of between $750-1200million being spent in the community after tax?
    At a "cost to the tax payer " two third of those who leave their car jobs will be on welfare long term, 14-20,000 more unemployed x $ 16,000= $200-320million more paid in welfare ALONE!
    Hmm now what was the govt subsidy again???? From memory around the 300 million mark.

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    Quote Originally Posted by JDNSW View Post
    Well, yes - but look on the bright side. You list three imported vehicles in your signature. If the same protection that kept these plants busy in the 1960s applied today, these would have cost you at least 50% more. That is, if they were available at all.

    Have a look at a bit of history. Up until the 1960s, Australia imposed punitive duties on all imports except for ones from the Empire. This meant Australians usually had English cars (or imports from US manufacturer's Canadian factories).

    During WW1, imports of complete cars were banned to conserve shipping space for military purposes, resulting in the growth of body builders such as Holden and Ford Australia. After the war finished, the ban was replaced by tariffs to protect the industries that had grown up during the war.

    With the start of WW2 (in fact, even before the start), Australia started on forced industrialisation, as supplies that had been coming from the UK in particular became unavailable. With the end of the war, while imports became available again, the Australian government, concerned for the workforce now employed in these industries as well as returning servicemen, needed to keep this industry going. As the head of GMH (L.Hartnett) had headed the government's wartime industrial push, a proposal from GMH to start full scale production in Australia of an abortive 1942 Chevrolet design, was accepted, with the government not only providing massive protection, but paying the costs of tooling.

    With the change of government in 1949, other manufacturers started demanding the same treatment, and although, as far as I know, none got a direct payment like GMH, tariff reductions on parts as long as significant local content was used resulted in a wide range of cars from Landrovers to Jeeps and Citroens to Volkswagens and Falcons to Valiants were being assembled in Australia by the late 1960s. These included unique models from some manufacturers, especially as the Australian content rules tightened. (Just assembling a vehicle from imported parts represents about 60% of the cost - add things like tyres, glass and upholstery, and you can get close to 70%. After that you have to start doing things like making panels, engines, gearboxes, etc, which gets expensive to set up.)

    By the 1970s, other countries that had been devastated by war recovering, and with better communications, Australian car users were starting to get restive, especially when Japanese cars were appearing that were in some aspects better that local cars, and cheaper despite the massive protection. This ultimately resulted in the Button plan - see above.

    Before WW1, Australia had perhaps the highest living standard in the world on average. By the 1970s we were still fairly well up the ladder but nowhere near the top. It is possible that this reflects the high level of manufacturing protection, and as this has reduced, our position has again climbed relative to other countries. Maybe a coincidence, maybe not.

    John
    You missed quite a few steps in the history, John. Like the EEC forcing Britain to abandon trade with its Empire in favour of them and the Japanese dumping cheap cars on the Australian market in protest of our tariffs, or Bob Hawke destroying the Australian manufacturing industry in order to reduce the unions power.

    Jeff


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    How many people who complain about the Australian car industry closing down actually own a recently built Australian car that they purchased new?

    The answer is very few, this is a Land Rover forum, most of us have chosen a foreign built vehicle to be our vehicle of choice. Why? Neither Ford nor Holden build the type of vehicle we want and we like Land Rovers. So we buy foreign as does most everyone else, if Australians aren't going to buy local built cars then how can they complain when the businesses become unviable? As far as I can see everyday Australians decided well before the government to stop supporting the local industry, so end of story.
    Cheers,
    Terry

    D1 V8 (Gone)
    D2a HSE V8 (Gone)
    D3 HSE TDV6 (Unfortunately Gone)
    D4 V8

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    Quote Originally Posted by JDNSW View Post
    Well, yes - but look on the bright side. You list three imported vehicles in your signature. If the same protection that kept these plants busy in the 1960s applied today, these would have cost you at least 50% more. That is, if they were available at all.

    Have a look at a bit of history. Up until the 1960s, Australia imposed punitive duties on all imports except for ones from the Empire. This meant Australians usually had English cars (or imports from US manufacturer's Canadian factories).

    During WW1, imports of complete cars were banned to conserve shipping space for military purposes, resulting in the growth of body builders such as Holden and Ford Australia. After the war finished, the ban was replaced by tariffs to protect the industries that had grown up during the war.

    With the start of WW2 (in fact, even before the start), Australia started on forced industrialisation, as supplies that had been coming from the UK in particular became unavailable. With the end of the war, while imports became available again, the Australian government, concerned for the workforce now employed in these industries as well as returning servicemen, needed to keep this industry going. As the head of GMH (L.Hartnett) had headed the government's wartime industrial push, a proposal from GMH to start full scale production in Australia of an abortive 1942 Chevrolet design, was accepted, with the government not only providing massive protection, but paying the costs of tooling.

    With the change of government in 1949, other manufacturers started demanding the same treatment, and although, as far as I know, none got a direct payment like GMH, tariff reductions on parts as long as significant local content was used resulted in a wide range of cars from Landrovers to Jeeps and Citroens to Volkswagens and Falcons to Valiants were being assembled in Australia by the late 1960s. These included unique models from some manufacturers, especially as the Australian content rules tightened. (Just assembling a vehicle from imported parts represents about 60% of the cost - add things like tyres, glass and upholstery, and you can get close to 70%. After that you have to start doing things like making panels, engines, gearboxes, etc, which gets expensive to set up.)

    By the 1970s, other countries that had been devastated by war recovering, and with better communications, Australian car users were starting to get restive, especially when Japanese cars were appearing that were in some aspects better that local cars, and cheaper despite the massive protection. This ultimately resulted in the Button plan - see above.

    Before WW1, Australia had perhaps the highest living standard in the world on average. By the 1970s we were still fairly well up the ladder but nowhere near the top. It is possible that this reflects the high level of manufacturing protection, and as this has reduced, our position has again climbed relative to other countries. Maybe a coincidence, maybe not.

    John
    Some very good info in there John,i understand what your saying as well.But at the end of the day if not being able to own a Land Rover is the price to pay to have Australian people still in work in those closed down factories then i would gladly give them up.

    Some BIG mistakes were made by the car makers and the Government and some good and bad has come from it.Australians can buy a brand new car for around the $10,000 mark,but at the cost of many jobs and the loss of skills.

    I feel Toyota **** all over the Australian workers when they pulled out,they are the BIGGEST car maker in the world and were very happy to reap millions in profits from this country,but as soon as things got tough they just shut up shop and left.Thanks for the millions Australia catch you later.

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    Why blame Toyota? It's not there fault the local car industry is stuffed.

    It's not just car plants closing down, so are many of Australia's longest standing icon industry's going the way of the dodo. Why Australians are buying imported goods not locally built product and to be frank that is their decision to make.

    How many of you own a Electrolux fridge which was Westinghouse previously and have been made in Orange in country NSW for over 50 plus years? Not many I would say otherwise they to wouldn't be closing down either.

    As for not buying a Land Rover if it meant keeping Australians in work and a local industry going, well then I and many others would have to drastically change our lifestyles because that would mean we could not tow a large caravan around because there is no vehicle that is made in Australia that can tow up to a 3.5 ton van.

    Holden Colorado's don't count they are built in Thailand. Anyway Discoman this whole car industry meltdown has been obvious in where it was going for at least a decade so you and everyone else more than had a chance in that time To buy a locally built car. It's to late talking about it after the door has closed.

    By the way I have brought four brand new Australian built Holden's over the last ten years, the most recent 18 months ago which I still own, so I more than did my bit to support the local industry before anyone asks the question.
    Cheers,
    Terry

    D1 V8 (Gone)
    D2a HSE V8 (Gone)
    D3 HSE TDV6 (Unfortunately Gone)
    D4 V8

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