Originally Posted by
bacicat
Hi Eevo, as best as I can explain it - The AULRO servers are housed in a data centre so there are ongoing monthly fees to store and maintain them there. Inc used to have them at his home and business, but they outgrew these arrangements and the data centre is also a more secure location long term. The hope is that with a big enough user base that all those fees are covered so Inc doesn't have to keep paying for all this himself - it costs him directly out of his back pocket at the moment, which isn't viable long term. Your subscription, and all others goes straight to reducing the amount Inc has to pay himself each month. :)
There is also the cost of upgrades to software and hardware along the way, and more data storage as the amount of information grows in here.
Advertising revenue has been steadily dropping due to the popularity of ad blockers, so the gap is widening. These measures are an attempt to stem that. There was a lot of discussion about what was the best way to do this, and it was an incredibly hard decision for Inc to make about doing this.
Hope that explains it? :)
Gav.