Thread: landrovers on hold?

Global sales of most vehicles are down at the moment. If you think JLR have issues, go check out Fords issues at the moment - they have a $25 billion hole in their budget at the moment.

It could be just the opportunity to announce the Defender isn’t going ahead - I’ve always said I’ll believe it when I see it and the continued blow outs of the release date make me think they are dragging this out until everyone loses interest before axing the idea.

Doesn’t surprise me at all given Land Rover has forgotten its roots. With every single model aimed at the luxury market the bottom was always going to fall out. ...Brexit won’t be helping either.

without a fairdinkum Defender they’ll be in even more trouble IMO.

The problem seems to lie with bloody British government changing their mind on diesels. According to them they're now the big polluter yet not so many years ago they were getting people to buy them. No one wants to spend up large on a vehicle they can't sell in a few years because no one will buy it.
As JLRs production is mostly diesel it's hit them hard.
Alanh.

Originally Posted by Zeros

Doesn’t surprise me at all given Land Rover has forgotten its roots. With every single model aimed at the luxury market the bottom was always going to fall out. ...Brexit won’t be helping either.

without a fairdinkum Defender they’ll be in even more trouble IMO.

I'm sure it's the luxury market that's been keeping them afloat, Defender sales haven't been their core business for years and wouldn't have been very profitable.

• Land Rover global sales by model 2013-16 | Statistic


Colin

Originally Posted by gromit

I'm sure it's the luxury market that's been keeping them afloat, Defender sales haven't been their core business for years and wouldn't have been very profitable.

• Land Rover global sales by model 2013-16 | Statistic


Colin

Thats simply because luxury vehicles is all they make!! There’s a huge 4x4 vehicle market out there that’s not based on luxury vehicles. Land Rover have just been ignoring it for years.

By the way, link above isn’t accessible. ...it’s an “Exclusive Premium Statistic” ...which is actually remarkably poignant.

Originally Posted by Zeros

Thats simply because luxury vehicles is all they make!! There’s a huge 4x4 vehicle market out there that’s not based on luxury vehicles. Land Rover have just been ignoring it for years.

By the way, link above isn’t accessible. ...it’s an “Exclusive Premium Statistic” ...which is actually remarkably poignant.

Link works for me OK.

Out of interest which manufacturer currently supplies "the huge 4x4 vehicle market out there that's not based on luxury vehicles" ?


Colin

The VW diesel cheating scandal has also hit other companies including JLR and focussed attention on the health effects of exhaust pollution, which kills far more people than road accidents. JLR, Nissan, Boeing and others have also talked of closing British car plants and shifting plants to the EU if Brexit goes ahead.

Originally Posted by gromit

Link works for me OK.

Out of interest which manufacturer currently supplies "the huge 4x4 vehicle market out there that's not based on luxury vehicles" ?


Colin

perhaps you could post the graph then?

Toyota, Nissan, VW, Isuzu, Ford, all make tradie vehicles.