That’s a bloody good question.
In many instances it is common to mark up to what the market will bear.
The Range Rover Vogue was a $200k vehicle. To build was approximately £14k.
I remember reading from a Detroit guru who explained the mark up on vehicles based on what people would pay.
There was a formula - body coloured bumpers, door trims, chrome - all had a price.
Just look at what people here pay for a HSE... there’s not $30k worth of gear in it...
Doesn’t mean I won’t spend silly money - but I recognise it.
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