Thread: Name change

The marketing department seems to have read the papers on how people have destroyed their brand value and not understood this was a lesson on what not to do feather than a guide to how to do it

You have the Range Rover which is the halo product/brand. Do you protect that and build it up further to aid growth into higher market segments or spread it all around the range as a tag line as a top trim level?

As examples think Ghia on Ford or a gold credit card. Both once had a meaning of exclusivity both were reduced to nothing through poor use by the marketing department

Many a company has fallen for the same trap and in a sense there is no escaping it either. The "problem" arguably started when land rover started to branch out to capture more market share. The only reason this was done is to compete and thus to make more profit which is in essence what al companies are supposed to do due to shareholders wanting a return on investment.

In this day and age it is very clear that ESG's control what companies do, hence the absurdities of Disney for example which almost brings them to the brink of bankruptcy, which is all pushed by investor money. (incorrectly but that is a different topic).

Ineos has a chance with the grenadier but has already become victim of the modern requirements on vehicles and as soon as they start branching out making more than one model they've had it imho. My guess is that there IS room for a near perfect 4x4 in the worlds market but one would have to make do with small profit margins and the product would have to be itterative like the G wagen and 70 series. The real problem with that is of course that in 50 years time, who knows, even the simpson might be tarred over OR be banned to the public so there won't be a need for such products any more.

I guess land rover did what it had to do but in doing so it is no longer land rover. It reminds me of a company of my home country, philips. They made pretty much everything, had their own laboratory, invented a **** ton of things but a couple of years ago they dropped the "electronics" from their name and the CEO even proudly announced that! Mind you, the chips that the world runs on are made by lithography machines produced by ASML which is essentially a spin of off philips...

It just goes to show that the world changes and profit IS everything, there is almost no company (larger than a mom and pop size I suppose in any case) that will decide to simply shut the doors and call it a day in stead of trying to pivot.

I must admit that I do not read this forum front to back but I read the topics that I am interested in exclusively. So, I have never touched the new defender, l322 or any other of the main stuff since I concentrate on technical, P38 and general chats. I am pretty sure though that as time progresses we can see a marked change on the forum as newer models are introduced and perhaps newer people come along. The type of questions changes as does the use of the vehicles. ie the new defender is almost exclusively used as a mall crawler so that's what most questions are about in contrast to the old one (just a guess )

As a big fan of japanese brands and honda in particular it goes to show my love for the land rover brand, in particular the cars of old, that I bought one. About honda, even I as a fanboi have to admit that they have become somewhat irrelevant (to me anyway) and I guess land rover has the same problem. I run a forum on a completely different topic and I just let the future overtake it and let it be, but one does wonder at times: when does one change the name / purpose of a forum? Not suggesting that aulro becomes land rover pre-XXXX site only but with the name change etc but it does spring to mind.

Annyway, so much for this rant!

-P

Some may have seen this before as i posted it on another thread a while ago.

For those that didn't,it is pretty relevant to this thread.

The article is a few months old now.


Ailing Jaguar Land Rover Has Options, But None Look Tempting

Remember that story now. Interesting but reads like it was written by an analyst who was spuking a sale. Some key information missing to push opinion in a particular direction from which they can make profit

That said there is enough in there about the product and marketing which is correct

Originally Posted by prelude

Many a company has fallen for the same trap and in a sense there is no escaping it either. The "problem" arguably started when land rover started to branch out to capture more market share. The only reason this was done is to compete and thus to make more profit which is in essence what al companies are supposed to do due to shareholders wanting a return on investment.

In this day and age it is very clear that ESG's control what companies do, hence the absurdities of Disney for example which almost brings them to the brink of bankruptcy, which is all pushed by investor money. (incorrectly but that is a different topic).

Ineos has a chance with the grenadier but has already become victim of the modern requirements on vehicles and as soon as they start branching out making more than one model they've had it imho. My guess is that there IS room for a near perfect 4x4 in the worlds market but one would have to make do with small profit margins and the product would have to be itterative like the G wagen and 70 series. The real problem with that is of course that in 50 years time, who knows, even the simpson might be tarred over OR be banned to the public so there won't be a need for such products any more.

I guess land rover did what it had to do but in doing so it is no longer land rover. It reminds me of a company of my home country, philips. They made pretty much everything, had their own laboratory, invented a **** ton of things but a couple of years ago they dropped the "electronics" from their name and the CEO even proudly announced that! Mind you, the chips that the world runs on are made by lithography machines produced by ASML which is essentially a spin of off philips...

It just goes to show that the world changes and profit IS everything, there is almost no company (larger than a mom and pop size I suppose in any case) that will decide to simply shut the doors and call it a day in stead of trying to pivot.

I must admit that I do not read this forum front to back but I read the topics that I am interested in exclusively. So, I have never touched the new defender, l322 or any other of the main stuff since I concentrate on technical, P38 and general chats. I am pretty sure though that as time progresses we can see a marked change on the forum as newer models are introduced and perhaps newer people come along. The type of questions changes as does the use of the vehicles. ie the new defender is almost exclusively used as a mall crawler so that's what most questions are about in contrast to the old one (just a guess )

As a big fan of japanese brands and honda in particular it goes to show my love for the land rover brand, in particular the cars of old, that I bought one. About honda, even I as a fanboi have to admit that they have become somewhat irrelevant (to me anyway) and I guess land rover has the same problem. I run a forum on a completely different topic and I just let the future overtake it and let it be, but one does wonder at times: when does one change the name / purpose of a forum? Not suggesting that aulro becomes land rover pre-XXXX site only but with the name change etc but it does spring to mind.

Annyway, so much for this rant!

-P

To (I think) expand upon this, if the old defender was profitable to make and sell then they would still be making it.
While I find it sad, as I live the old style cars, people like me buy one and keep it going forever. This is poor business for Land Rover!

Those of us who live the old vehicles and just keep them running are both the best but also worst customers.

We are keeping the legacy alive, but also killed the old defender by not buying one every 2 years and 40000km.

Originally Posted by scarry

Oh well,that should confuse buyers even more.

Jag all electric from 2025,i wonder how their sales will go then.

Impeded, Shorted. Nothing would Induce me to buy...

Originally Posted by AJM

To (I think) expand upon this, if the old defender was profitable to make and sell then they would still be making it.
While I find it sad, as I live the old style cars, people like me buy one and keep it going forever. This is poor business for Land Rover!

Those of us who live the old vehicles and just keep them running are both the best but also worst customers.

We are keeping the legacy alive, but also killed the old defender by not buying one every 2 years and 40000km.

Hmm, this is true but it is not perse a problem for the brand I should think. I can not imagine the old defender not being profitable with so little development in such an old platform. I think what killed it is what is killing so much of the car industry: emissions and safety ****. Not getting into an opinion on the subject itself but the costs of getting a car like that up to snuff is almost impossible. These days in europe stuff like lane departure warning and more of that annoying stuff is obligatory on new cars which eliminates whole swathes of car models and an old defender can't really be modified for such things easily. Needing a new engine every, what, 5 years due to emissions also never helped it.

Also, with the (perceived) reliability issues defenders do wear quick enough in businesses to be replaced so that keeps it going as well.

-P

I think its nothing more than a last ditched attempt to save the company due to plummeting sales, massive loses all due to crap reputation, customers service, build quality and reliability.
If they focused on quality over the last 20 years they would love the name because it a marque and at its base an excellent platform when working