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Thread: Shocked! Land Rover are advertising Defenders!

  1. #1
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    Shocked! Land Rover are advertising Defenders!

    I was shocked to leaf through a 4x4 Aust magazine at the supermarket and find a huge A3 sized pull out brochure advertising the new 2007 Defender!

    When was the last time anyone recalls seeing a Defender advert? It's all been Disco/RR for the last 10 years I reckon.

    Anyway - good on them for doing something at last. Hope it translates to new sales.

  2. #2
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    Hi there

    I am happy they are doing something - as there sales figures in Australia are not good.

    All the best

    Wayne
    Last edited by ellard; 10th November 2007 at 03:44 PM.

  3. #3
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    G'day Spudboy

    Advertising Defenders they must have made a mistake OR somebody has at last woken up that the Australian public would like to buy these vehicles next thing they might even rethink the 90


    cheers

  4. #4
    Defender=1st Guest
    Yer i have seen the add.
    The last one i saw was advertising for the 90 and it had the slogan 'We have just cut the price of the Defender by two an a half feet" and had a side on veiw of a yellow 90 next to a 110 and showed the size difference.

  5. #5
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    Quote Originally Posted by spudboy View Post
    I was shocked to leaf through a 4x4 Aust magazine at the supermarket and find a huge A3 sized pull out brochure advertising the new 2007 Defender!

    When was the last time anyone recalls seeing a Defender advert? It's all been Disco/RR for the last 10 years I reckon.

    Anyway - good on them for doing something at last. Hope it translates to new sales.
    "Runs on the smell of an oily rag" is my last recollection of Defender (110) adds.

    Quote Originally Posted by ellard View Post
    Hi there

    I am happy they are doing something - as there sales figures is Australia are not good.

    All the best

    Wayne
    Don't figure they would have to send out too many invites from the last 10 years or so sales (but I got one)

    Martyn

  6. #6
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    Talking

    Bout time LR spent some money on advertising the Defender.
    One never knows--they might actually get some more sales for our beloved Defender.
    I'm looking at buying a new Defender next year(just waiting on a new contract that coming up next year) otherwise I would have put my order in already.
    Cheers

    Gazza

    Disco 92 Tdi

  7. #7
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    That's got to be good for the brand
     2005 Defender 110 

  8. #8
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    there was that add in 04 with a silver rangie, silver disco, silver freeby, and a silver defender all from the front view cant remember the phrase on it though. Was in the 4x4 magazines.

  9. #9
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    the advertising is far fetched

    Yes, heaps of adverts. Funnt because someone saw the adverts and went for a ride in mine and said the adverts made it look luxurious and plush and he wasn't so sure it was realistic advertising haha.

    I just took delivery however and don't think the centre diff is working, uh oh..... I might be wrong but..... I doubt it. I must admit I even turned to the user handbook to make sure I was doing everything correctly, I was and kept trying and no luck. BUT, I chucked her in 1st low and traction control kicked in and she walked up the rocks I pointed it at.

  10. #10
    solmanic's Avatar
    solmanic is offline One Merc post away from being banned...
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    I find it odd that LRA are advertising given the apparent lack of incoming stock. My last conversation with a dealer was that all the vehicles they ordered were gone and they were having a bit of a panic meeting to work out what their next order would be.

    I hope that this is an indication that they are getting more vehicles allocated to Aus from the UK and future purchasers won't be left waiting three+ months for delivery.

    More new Defenders on the road = more familiarity with the model = more after sales support = more accessories development = more happy customers.

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