I was born in Rocky, but raised in Yeppoon. Now live/work in Brisbane.
Rocky isn't too bad, as long as you don't make it your relaxation place.
Like others have said, the coast is definitely the place to live, and north of Yeppoon is a great place to play... I go back regularly just to kick back and relax.
Rocky has it's fair share of rednecks, but, on the whole, the farmers that come in for the weekend (for sport etc) are generally not bad, and good fun. As a gross generalisation, the miners are more irritating (more $$$ = bigger a*holes).
Another plus for Rocky is that there's an A-grade Landy Mechanic (Graham Filer) 
Cheers.
Current: ‘16 Disco Sport (7seater) aka « Family Bus 2 »
Sadly Gone: '77 RRC 2 Door aka "Beast"
Gone: '92 RRC Vogue SE aka "The Family Bus"
Long Gone: '99 Td5 Defender aka "The TANK!"
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