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Thread: A marketing opportunity missed

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    dmdigital is offline OldBushie Vendor

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    A marketing opportunity missed

    I think Land Rover really missed a great sales opportunity with the Puma engine. For those who haven't looked under the bonnet, the motor and fan sit a good 12" or more back from radiator etc. The fan cowl resembles a wind tunnel.

    Think of what they could have done...

    If they had thought about it...

    Moved the radiator, intercooler and aircon cooler back closer to the fan...

    Thus recessing it in between the protruding front guards...

    Viola! A retro series vehicle is born


    Now don't you think that would have sold well? Especially as a 60th anniversary vehicle
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    True... But with all that space they should have made a limited edition global warming model with a V10 diesel with twin turbs....

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    Best thing they could have done with that space is to put a 5 or 6 litre inline six in there. However we all know that starting with a decent size engine is a totally unknown concept in British automotive design circles. So what do they do? Put in an anaemic piddly little 2.4 litre four cylinder from the plumber's van.
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    Brian I think you missed the point. Since when was a series a 5 or 6L?

    Anyway I'm more than happy with the plumber's van engine over both Tdi and Td5.


    Just think of the comments you'd get with a brand new series look alike though, regardless of the horse power
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    Room for a TDV6 - which should have gone in in the first place.

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    Quote Originally Posted by Brian Hjelm View Post
    Put in an anaemic piddly little 2.4 litre four cylinder from the plumber's van.
    Have you driven a TDCi Defender Brian?

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    Quote Originally Posted by dm_td5 View Post
    Brian I think you missed the point. Since when was a series a 5 or 6L?

    :
    They were not, and that is why LR lost the market to Toyota and Nissan. Not enough engine to give the performance the buyers wanted. This was typical behaviour from British industry at the time. Bulid what you can or what you want to build and never ever build what the customers want and then blame the dealers for the loss of market share. Remember when Britain had a motor cycle industry? Remember what happened to it?

    And Range Rover! Rover buy an engine from GM that had already been built in a 5 litre version. So what do Rover do? Build it at 3.5 litres and put it in a two ton car. Should have been 5 litres from the go. Would have been a ripper of a high performance 4WD if that had been done.
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    put in a motor that when you hit the suspension in just the right way... (say every time you use the chassis/suspension to its capable limits off road) you stick your front propshaft UJ into the engine sump.



    Now normally Im a big fan of lubing UJ's but IMHO engine oil is a mite thin and the stuff in the sump might have some graphite/carbon content that may increase the wear rate of the UJ anyway.....

    The sump modification may also increase the air/oil interface area allowing the oil to cool more rapidly prolonging the oils expected life but I think that, agricultural as they are, even the Deefer isnt that agricultural and fitting a proper oil cooler would be the better answer.
    Dave

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    This is what I had in mind...



    You're missing the point, its what they could have done to the style of the vehicle, not the mechanicals.
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    Yeah cool idea - but it's gotta be green!

    How about this one?


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