Profits is what drives decision makers and the only way to make profit and stay sustainable on low volume products is to sell at a premium. To sell at a premium you need to stand out from the crowd.
Awards by jorno's raving on about how good the new model is with all the new technological improvements well beyond the opposition easily translates into bragging rights for new owners and in part is what helps sell new niche expensive vehicles.
LR design Disco's to do amazing things off road but that doesn't mean LR actually want everyone to use those off road abilities to their maximum, if they do in the first three years then chances are things will get broken and warranty claims will be made which in turn affects the bottom line.
Fitting 19" wheels as far as I can see really is a self limiting factor, if you could just retrofit 18's with lots of sidewall because of a larger selection of tyres in comparison to the 19's then many would be tempted to push further and take greater risks.
That is how I see it working, I might be totally wrong but would LR ever admit it if I was correct?



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) turbo, p/steer, RFSV front axle/trutrack, HF, gullwing windows, double jerrys etc.

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