
 Originally Posted by 
drivesafe
					 
				 
				It is blatantly obvious that Land Rover is aiming at a different market to it’s traditional one.
			
		 
	 
 Which is important - need to cater for the market that pays the bills. It just ****es me off that it came at the cost of the market i'm in. The city based asphalt dwellers now get a choice of pretty much every model - as far as i'm concerned they are all the same in appearance, only the size (and price) varies. Talk about reinforcing the "Chelsea Tractor" stereotype!
In the past:
Range Rover - The ultimate machine, spacious, capable
RRS - Super Capable, Luxury
RRE - City Dweller that wants the LR prestige
Discovery - Tow Tug, Super Capable, Rugged, Maximum Capacity (seats and/or cargo)
Defender - Extreme Bush Ready, no frills, traditional, mechanical
Now:
Range Rover - Big City Dweller capable of off road as long as you don't want anything beyond the stock vehicle. $$$
RRS - Medium City Dweller capable of off road
RRV - Medium City Dweller that wants retractable door handles
RRE - Small City Dweller
Discovery - Soccer Mom who needs low range, and has small sized people for the 3rd row
Disco Sport - Small City Dweller that can't justify paying for the RRE
That new Defender has an awfully wide market gap to plug - needs to cater for both the current offroad discovery crowd, as well as the defender fans. Someone will be disappointed, because it won't be mechanical AND computerised. Possibly could be air or coil sprung options, though I would think unlikely to be independent or live axle options.
I don't particularly like their cars, but I must admit Toyota seems to have a better grasp of what I think the market is in Australia: A big flagship (200 series), a smaller family-focused off roader (Prado) and a Bush machine (70 series), plus some other models designed to capture the bigger family, the soft roaders, etc.
I don't doubt I will eventually grow to like the D5, but it will never be the love at first sight I had with the D3/4.
				
			 
			
		 
			
				
			
				
			
			
				2010 TDV6 3.0L Discovery 4 SE remapped to RRS output, Alaska White, GME XRS-330c, IIDTool BT, Dual Battery, Apple CarPlay, OEM Retrofitted: Cornering lights, Door card lights, Power + Heated Seats, Logic 7 audio
			
			
		 
	
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