The $49,995 Range Rover

**simonl8353** · 4th July 2011, 07:24 PM

my 2c,

The branding under the "Range Rover" badge for the Evoque is a bold and brilliant strategy moving this vehicle into the entry market for wannahaves to own the marque.

The 2WD at $49,995 (plus on roads) will kill all the competition for the school drop off car for the mum market and for the young family making a statement of their intent, and how many Range Rovers really go offroad, the stats are alarmingly small. The 4WD version still gets Terrain Assist and costs only about $5k more (under the "Pure" version).

If you want 4WD with attitude then stick with Defender or Discovery or buy a Classic and mod it. The Evoque is the most interesting new vehicle for years

The white and red Evoques at the Melbourne motor show were the busiest "must sit in" cars on display. Gotta say my son has a poster in his room now.

However I must add that the $213k Vogue next to them at the show was everything I'd ever want, oh well, maybe one day..

I gave the '99 D2 a friendly pat when I got home, she'll be with me for quite a bit longer I feel.

**slug_burner** · 4th July 2011, 08:53 PM

Part of the ongoing strategy to seperate Range Rover from Land Rover. This is just taking the Freelander/small car into the Range Rover portion of the brand.

**Mike_S** · 4th July 2011, 09:24 PM

I see plenty of Evoques on my Monday morning 200 mile drive to work, they're all being driven down towards Bristol docks, singly rather than in convoy. Saw 6 this morning, 4 last Monday and there's usually been one or two of the mules as I pass Solihull. All these latest Evoques have been unregistered and bombing down the outside lane of the M5 motorway
Have to say I quite like it now I've seen a few in different colours, although the letterbox rear window is going to be a bugger to see out of !

**LOVEMYRANGIE** · 4th July 2011, 11:35 PM

I actually quite like it. It was designed as a concept and showed more than enough interest to become a reality. Not too many makers generate that kind of interest.

As for the Prado, yes, it was designed to be a baby Land Cruiser and was actually still called a Land Cruiser in a number of models prior to it's first model release here in Australia. Originally started off in a similar guise to the 75 series wagons.

Andrew

Using Capitals, the difference between helping your Uncle Jack off a horse or helping your uncle jack off a horse...

**Pedro_The_Swift** · 5th July 2011, 06:53 AM

makes no difference what we think,
the reality is---

Halewood’s first customer-ready Range Rover Evoque rolls off production line - Liverpool News - News - Liverpool Daily Post

**VladTepes** · 5th July 2011, 07:28 AM

I think the off-road capability will remainin the LR badgd vehciles and less and less so in the RR badged ones.
This, I think, is the reason for the differentiation.

**drivesafe** · 5th July 2011, 07:33 AM

Originally Posted by Pedro_The_Swift

makes no difference what we think

EXACTLY, this vehicle is being made to meet a market niche and is based on profit lines not off road interests.

It is also good business practice to make what the bulk of their customers want, and this is my argument.

We as off roaders are now a very VERY small portion of their customer base and as such, LR will be paying far less attention to our needs and continue to progress into a car-only manufacturer.

As posted, if LR provided an option to provide both the RR and D4 with 17” wheels, both vehicles would be far superior off roaders than they are at present.

The fact that this simple and basic option is not being made available clearly shows the direction LR is heading.

**PAT303** · 5th July 2011, 08:44 AM

The thing that worries me is what size tyres will the new defender wear seeing it's using the T5 platform. Pat

Thread: The $49,995 Range Rover

Thread Tools

Bookmarks

Bookmarks

Posting Permissions