Thread: Won’t be retro...

Originally Posted by blackrangie

Interesting would that also make the Landcruiser 200 series a flop.

Selling the new defender at the same price point as a Hilux or a ranger would be saying that you are getting the same value.. from what I have seen so far some people may see a significant increase of value going the new defender route others may not.

There are many Land Rover models that sell well in their class including in Australia

This article doesn't seem to think so , basically agrees with what I said about the current crop of JLR clones.

https://www.whichcar.com.au/reviews/mid-2018-4x4-sales-report-card-toyota-land-cruiser-200


Hopefully JLR produce a mid priced version for the aussie market. A lot of people are not brand name blind and do buy on price.

Cheers Ean

Originally Posted by cripesamighty

I should think the bare bones Defender version with coil springs will be the cheapest entry into the market, which is precisely what many people will be chasing.

Going on previous form, the D4 was produced as a special simplified version with coil springs (ala D3 S) purely for the South African market. Many people in SA did not want the airbag suspension version (with or without terrain response) due to worries (unfounded or not) about being stranded in the middle of nowhere if all the gizmos failed.

Personally, I’m hoping the new Defender proves to be robust - mechanically and electronically, in all its versions (coils/airbags, ICE, PHEV etc) for when I need to replace my D3!

Agree with this, what I think is also interesting and quite smart really is the choice to do a stage of the testing with tusk.org.

It will show if the new Defender can be a real working vehicle in a remote harsh working environment.

It also uses testing time for a good cause.

Having been to some remote parts of South Africa, there are many similarities with the outback of Australia, just more stuff to kill you in Africa.

YouTube

Originally Posted by Ean Austral

This article doesn't seem to think so , basically agrees with what I said about the current crop of JLR clones.

https://www.whichcar.com.au/reviews/mid-2018-4x4-sales-report-card-toyota-land-cruiser-200


Hopefully JLR produce a mid priced version for the aussie market. A lot of people are not brand name blind and do buy on price.

Cheers Ean

I agree the LandCruiser is not a flop, hence why I brought it up.

I was pointing out that saying the new defender will flop if it's not priced the same as a Hilux or Ranger is not factual imo.

There are many successful 4x4s priced between AU 70k to 100k

If you go after a higher price bracket you don't get as many buyers and you don't have to sell as many for the same profit.

I always find it interesting to ask people what they think the most expensive bottle of water you can buy would cost and how many they would sell per year.

JLR have plenty of other models that sell huge numbers around the world so they are not going to be chasing every price point with the new Defender, however I do believe it will come in under the D5.

Doom and boom: the surprise car brands crushing it in 2019 - Car News | CarsGuide

April 2019

"And it's a similar happy story for Jaguar, with that brand's 331 sales a handy 41 per cent more than March 2018, and its YTD figures up 38 per cent, too. Meanwhile, sister brand Land Rover's 1371 sales put it up 25 per cent on the same month last year."

Similar story in UK and US.

With the new Evoque, ipace, epace, velar, electrified everything by 2020 and the new defender this year amongst other things Land Rover will be smashing it within 12months imo.. this is good news for us has the more Land Rover do well with the new Defender the more models they will release no doubt.

Working Ute has to be a tray

Tubs are stupid!
How do you shovel sand and gravel out of a tub?
How do you roll 44s etc in easily

How do you fork a pallet in against the headboard

Working vehicle = cab chassis

S

Originally Posted by blackrangie

I agree the LandCruiser is not a flop, hence why I brought it up.

I was pointing out that saying the new defender will flop if it's not priced the same as a Hilux or Ranger is not factual imo.

There are many successful 4x4s priced between AU 70k to 100k

If you go after a higher price bracket you don't get as many buyers and you don't have to sell as many for the same profit.

I always find it interesting to ask people what they think the most expensive bottle of water you can buy would cost and how many they would sell per year.

JLR have plenty of other models that sell huge numbers around the world so they are not going to be chasing every price point with the new Defender, however I do believe it will come in under the D5.

Doom and boom: the surprise car brands crushing it in 2019 - Car News | CarsGuide

April 2019

"And it's a similar happy story for Jaguar, with that brand's 331 sales a handy 41 per cent more than March 2018, and its YTD figures up 38 per cent, too. Meanwhile, sister brand Land Rover's 1371 sales put it up 25 per cent on the same month last year."

Similar story in UK and US.

With the new Evoque, ipace, epace, velar, electrified everything by 2020 and the new defender this year amongst other things Land Rover will be smashing it within 12months imo.. this is good news for us has the more Land Rover do well with the new Defender the more models they will release no doubt.

That type of business strategy probably works for a brand like RR - low sales , high value product -, but to push all your models to the higher end of the price spectrum seems like a very bold gamble in the current world economic conditions. Couple that to them all basically looking the same adds another bold move to the equasion.

Hopefully they see the value in a lower spec base model and release one here.

Cheers Ean

Originally Posted by blackrangie

I agree the LandCruiser is not a flop, hence why I brought it up.

I was pointing out that saying the new defender will flop if it's not priced the same as a Hilux or Ranger is not factual imo.

There are many successful 4x4s priced between AU 70k to 100k

If you go after a higher price bracket you don't get as many buyers and you don't have to sell as many for the same profit.

I always find it interesting to ask people what they think the most expensive bottle of water you can buy would cost and how many they would sell per year.

JLR have plenty of other models that sell huge numbers around the world so they are not going to be chasing every price point with the new Defender, however I do believe it will come in under the D5.

Doom and boom: the surprise car brands crushing it in 2019 - Car News | CarsGuide

April 2019

"And it's a similar happy story for Jaguar, with that brand's 331 sales a handy 41 per cent more than March 2018, and its YTD figures up 38 per cent, too. Meanwhile, sister brand Land Rover's 1371 sales put it up 25 per cent on the same month last year."

Similar story in UK and US.

With the new Evoque, ipace, epace, velar, electrified everything by 2020 and the new defender this year amongst other things Land Rover will be smashing it within 12months imo.. this is good news for us has the more Land Rover do well with the new Defender the more models they will release no doubt.

There’s only so many people in a market if you price it too high - that’s like admitting you can’t sell it at any decent numbers so shoot for the moon and hope the money likes it - that’s backwards thinking.

Originally Posted by Ean Austral

Unless L/R put up a version that is fairly capable for around 60K or less , to match the cost of a hilux or Ranger , then they will be a flop like the rest of the L/R stable.

I wouldn't've thought that the twin-cab utes were the vehicles that the Defender would be competing against. The old Defender was cheaper than a lot of the Hilux models but wasn't a sale competitor.

I was under the impression that LR sell quite a few Evoques ...

Originally Posted by Arapiles

I wouldn't've thought that the twin-cab utes were the vehicles that the Defender would be competing against. The old Defender was cheaper than a lot of the Hilux models but wasn't a sale competitor.

I was under the impression that LR sell quite a few Evoques ...

If they are making a ute version which from what Black Rangie has posted they seem to be then why wouldn't they be competing against the hilux and ranger.

My main point is that if L/R dump another model on the Aussie market at 80k plus , they will have the same type of sales figures they currently have , and a quick look tells me they don't have a model selling in the top 12 in Australia.

A few pages back Black Rangie posted that JLR said they pushed the discovery more to the luxury market , maybe not the exact words but that was the gist of the post , then if you place another model in that market you limit your overall sales in that market.

My main hope is they release a lower spec model that comes in around the price range of the Pajero or any of the other sedan type 4wds on the Aussie market. Lets face it L/R reputation for reliability isn't the best , ( I don't want to get into the rightly or wrongly debate ) , so they are going to need to make the price attractive for the general buyer to consider one. Not everyone including myself , is that in love with L/R they will blindly fork over their hard earned because its a L/R.

I wont be handing mine over for any of the current crop ( a big lotto win may make me have a closer look ) so if this pretender defender isn't priced to the Australian market , then I will be driving a different brand once the D3 gets moved on.

Then again the father in laws D2a may come up for grabs and I will open my wallet for that any day of the week

Of course these are just my thoughts as a potential future customer , nothing else ..

Cheers Ean