Land Rover don't really care about Australia, or Africa, or any other small markets that were waiting/hoping for a Defender ute. That ship has sailed as these are not the target markets anymore. It will be a rational business decision on Land Rovers part to not compete in a segment with too little ROI for such a small company. The giving up of street cred, cache, links to your roots, etc is another argument entirely, which larger companies like Mercedes can cater for (G-Wagen range), but Land Rover probably can't.
Having said that, given a never ending budget, I'm sure Land Rover would have loved to have a Defender ute though, and I bet a lot of midnight oil (and probably $$ on prototypes) was burned on whether to add it to the model range or not!
Life is just a series of obstacles preventing you from taking a nap.
JayTee
Nullus Anxietus
Cancer is gender blind.
2000 D2 TD5 Auto: Tins
1994 D1 300TDi Manual: Dave
1980 SIII Petrol Tray: Doris
OKApotamus #74
Nanocom, D2 TD5 only.
Said it before, and will say it again. The New Defender is the logical successor to the D4. Of course there won't be a ute.
JLR's owners, Tata, make heaps of utes. If they believed that there was a demand then I reckon we would get Tata utes, not LRs. LR has been increasingly distanced from that market, which is now totally dominated by Toyota and Ford, here in Oz.
JayTee
Nullus Anxietus
Cancer is gender blind.
2000 D2 TD5 Auto: Tins
1994 D1 300TDi Manual: Dave
1980 SIII Petrol Tray: Doris
OKApotamus #74
Nanocom, D2 TD5 only.
JayTee
Nullus Anxietus
Cancer is gender blind.
2000 D2 TD5 Auto: Tins
1994 D1 300TDi Manual: Dave
1980 SIII Petrol Tray: Doris
OKApotamus #74
Nanocom, D2 TD5 only.
Yep agree there and clearly consumers don't give a toss about Land Rover products which is reflected in poor sales of Land Rovers for decades.
I doubt they will ever wake up and build products that consumers want. With the attitude of "why would you buy a dual cab ute" its that stupid arrogance that killed their products in the 70's.
Jaguar Land Rover, lost in their own bull**** while the market leader Toyota keeps selling vehicles.
Regards
Daz
JayTee
Nullus Anxietus
Cancer is gender blind.
2000 D2 TD5 Auto: Tins
1994 D1 300TDi Manual: Dave
1980 SIII Petrol Tray: Doris
OKApotamus #74
Nanocom, D2 TD5 only.
And yet LR sales are dismal when compared to Toyota, Kia, Hyundai etc etc that DO make vehicles people want.
Land Rover back in the 50's built a vehicle people wanted, a series I Land Rover.
I don't see "successful" anywhere, it certainly isn't build quality, reliability nor sales.
Maybe you mean customer support, which isnt horrific when compared to VW, Merc, Holden.
OK - Being able to access repair manuals, data, info etc etc is second to none from where I sit (you pay for the amount of access and for how long).
Regards
Daz
It appears I probably can't get 12 bags of goat poo in the back of a new Defender wagon, so I guess I'm not their target market and we'll have to soldier on with our old 110.
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