Land Rover is dead... Long live land rover!

I can understand the thrust of the OP's angst regarding the perceived decline of the Land Rover marque.
Unfortunately, as an old bloke, I've seen this occurrence with every other consumer car maker, such that
all modern vehicles can be classified by looks into maybe half a dozen "styles".

From a distance I'm having difficulty quickly recognising a current Korean vehicle from a Japanese one or
a German one or a Chinese one. But that's how marketers work these days—individuality in car design is
a thing of the past. Conformity driven by potential consumer rejection is (apparently) the name of the game.

And so, sadly, it is for Land Rover. I still see the "older" Defenders and Discoverys as the bench mark for
Land Rover's styling and mechanics. (I see the Range Rover as an upmarket Defender for the Sloan rangers.)

And the current Range Rover—from the 3/4 rear viewpoint—is a visual disaster.

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Originally Posted by blackrangie

Here's a fun game, explain what you would have done differently redesigning the defender whilst taking into account it has to be sold in all markets(aim for 150-200k per year), with current and future emissions restrictions in mind, current and future safety (both occupant and pedestrian) in mind, keeping iconic features whilst being modern, being utilitarian, tough, capable and reliable whilst still being comfortable.

So if you were LR, what would you have done differently and why, but only do so considering all the factors involved(the above is not all but a small portion) like LR would have and showing the rationale behind what you would do differently.

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That is easy to answer - develop the New Defender as they have and target those with plenty of cash for the premium markups and take them for as much profit as you can, but then also have an entry level commercial version with a utility/pickup option (like the old Defender also had) but be prepared to discount it to get new buyers and create the interest and keep those loyal to the LR brand. However many New Defenders they do sell, having a low cost utility/pickup version globally would add an easy 50K sales per year, if not 150-200K. By making the sports pickup the hero version, they will get more people in the salesrooms, and more people who then also consider going more upmarket if and as they can afford to. The same successful model that Ford have with their 4WD/SUV offerings in the US - the market which JLR have the most to gain in.

The heart and soul of Land Rover comes from its Working Class roots. The Range Rover opened the door to Upper Class, and the Discovery slotted perfectly in between for the emerging Middle Class (allowing the Range Rover to go even more up-market). You had the Defender for work, the Discovery for family duties and play, and the Range Rover for the top end of town.

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Originally Posted by blackrangie

Reported

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LOL!

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Originally Posted by blackrangie

The small percentage of the 5k sold to the public per year(diehards) is not many, compared to the worldwide market they will now sell too, its a drop in the ocean.

All things considered, LR did what needed to be done to the defender to keep it viable, anyone that says otherwise is not considering ALL the facts rationally.

Here's a fun game, explain what you would have done differently redesigning the defender whilst taking into account it has to be sold in all markets(aim for 150-200k per year), with current and future emissions restrictions in mind, current and future safety (both occupant and pedestrian) in mind, keeping iconic features whilst being modern, being utilitarian, tough, capable and reliable whilst still being comfortable.

So if you were LR, what would you have done differently and why, but only do so considering all the factors involved(the above is not all but a small portion) like LR would have and showing the rationale behind what you would do differently.

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I would have made it like an Isuzu MU-X/D-Max.

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Originally Posted by blackrangie

Reported

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Who’d have thunk it... 😉

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Originally Posted by blackrangie

You really didn't reply to the posts questions, rather bring up irrelevant naming arguments and avoid the questions entirely.

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Maybe I didn't feel the need to reply to your questions.....my choice.

Colin

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Originally Posted by p38arover

I think you are too thin-skinned.

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Ron you have only realised this - I thought you were quicker on the uptake [thumbsupbig]

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Originally Posted by 101RRS

Ron you have only realised this - I thought you were quicker on the uptake [thumbsupbig]

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I haven't been reading any of BR's threads on the new Defender. I can't understand why they are getting so long. Surely it's been done to death by now.

They certainly have been.

MOD HAT ON

I dont think being called thin skinned is reportable,,

There is a reason Ron has THAT sentence after his name,,

Nobody is above reporting,,,,,,,

This is the first time in the history of this site that some has reported Ron....

Thats a HUGE call from you blackrangie,,,

As always, the Mods Pen will look at all sides and take action,, or not.