Thread: Land Rover is dead... Long live land rover!

Originally Posted by DiscoDB

That is easy to answer - develop the New Defender as they have and target those with plenty of cash for the premium markups and take them for as much profit as you can, but then also have an entry level commercial version with a utility/pickup option (like the old Defender also had) but be prepared to discount it to get new buyers and create the interest and keep those loyal to the LR brand. However many New Defenders they do sell, having a low cost utility/pickup version globally would add an easy 50K sales per year, if not 150-200K. By making the sports pickup the hero version, they will get more people in the salesrooms, and more people who then also consider going more upmarket if and as they can afford to. The same successful model that Ford have with their 4WD/SUV offerings in the US - the market which JLR have the most to gain in.

The heart and soul of Land Rover comes from its Working Class roots. The Range Rover opened the door to Upper Class, and the Discovery slotted perfectly in between for the emerging Middle Class (allowing the Range Rover to go even more up-market). You had the Defender for work, the Discovery for family duties and play, and the Range Rover for the top end of town.

Well said

Originally Posted by blackrangie

Indeed

Indeed, you seemed to want an essay and as the Disco 6
, sorry 'Defender', isn't something I'd buy I couldn't justify the waste of time.

Colin

Originally Posted by gromit

Indeed, you seemed to want an essay and as the Disco 6
, sorry 'Defender', isn't something I'd buy I couldn't justify the waste of time.

Colin

Nah just wanted the questions answered, because in doing so one would realize what i did after looking into all the facts, and that is that they did a great job all things considered.

Originally Posted by blackrangie

Well it is against the rules, offended me, so it was reported, not a big call really.

MOD HAT ON

It is actually a big call..
because it shows us ( and hopefully you) just how far outside normal parameters you were with this report....

Please take this as a guide to what is, and what isnt, considered reportable on this site.

All Mods considered this report to be not inline with this sites guidelines.

Please stop reporting posts that are outside these guidelines.

No further warnings will be issued.

Originally Posted by Pedro_The_Swift

MOD HAT ON

It is actually a big call..
because it shows us ( and hopefully you) just how far outside normal parameters you were with this report....

Please take this as a guide to what is, and what isnt, considered reportable on this site.

All Mods considered this report to be not inline with this sites guidelines.

Please stop reporting posts that are outside these guidelines.

No further warnings will be issued.

Ok, thought name calling wasn't ok on this forum, cheers.

Originally Posted by blackrangie

Ok, thought name calling wasn't ok on this forum, cheers.

Saying your a bit thin skinned isn't name calling , its an accurate description, and a lot more kind than I would be.

in a previous post you offered to leave because people didn't like your views, I see your still here, why are you still posting the same dribble across multiple topics?

Originally Posted by blackrangie

Nah just wanted the questions answered, because in doing so one would realize what i did after looking into all the facts, and that is that they did a great job all things considered.

This is becoming very much like Groundhog Day.........

As I've mentioned several times before.....they have made a modern disposable vehicle for the modern age. I get it !

They are using the heritage for marketing purposes.

Did it work with the Beetle, sort of but appealed to a different market.
Did it work for the Mini, yes but again I think a very different buyer.
Did it work for that Toyota thing, like the Defender it was almost an insult to the original.....
In all the above cases the original vehicles continue to rise in value.


Colin

BR I have read most of your posts. I think I commended you on your enthusiasm. I know you have a lot invested (did I see that you had flown to Frankfurt to look at it? Maybe that was someone else. But you have laid down your hard earned and you are clearly invested with head, heart and hip pocket) so it's pretty normal to be up beat and positive about your choice. But matey I have to say, your posts generally read like an infomercial and you brook no negative comments or criticisms of your new vehicle. You can't leave alone comments that are less than an endorsement of the new vehicle. A vehicle that not one person on this forum has driven and is untested in the real world in the hands of real buyers. What we can tell is that the new car has gone in a direction that many brand loyalist don't like based on the design (which does not need to be driven to understand).

Mate you tend to dominate the conversation on the new vehicle and when people start to get a bit over it you get narky and report them. Perhaps just not joust at so many posts and it will all flow smoother.

I am actually looking forward to your photos, vids etc or build and driving your new vehicle even if it isn't the vehicle for me. Having your own build / drive thread would be good in a variety of ways and we could get to see what the vehicle can and can't do.

Cheers