
 Originally Posted by 
akovach
					 
				 
				 I struggle to understand why some people are upset that JLR have brought the Defender into this century.
			
		 
	 
 I think it's the use of the Defender name on what is a modern vehicle.
They had to update it because of design rules, the manufacturing cost of the old design and to be able to sell to a 2020 buyer. I mean without ApplePlay etc. it can hardly be termed a car can it ?
The fact that they refer to the first Land Rover as a Defender is odd. Do they not know their own heritage or is it just 'marketing' ?
It started off as 'The' Land Rover.
Then followed by the Land Rover Series II, IIa and III (and Stage I)
When they changed to 90" & 110" and coils it became the County.
Some 10 years later it became the Defender.
The name has changed over the years so why use the Defender name on the very latest product which has little in common with its predecessor ? I guess they are trying to cash in on the 'heritage' of the brand.
I'm not in their target market but it will be interesting to stand on the sidelines and see how it sells in the current market here and overseas. I don't think you'll have people trying to restore them in 40 odd years time but we'll probably all be running electric vehicles long before then !
QUOTE=zilch;2955118]bugger the heritage from where it is made perspective, lets hope the build quality is far better in Slovakia than "Barry from Bromsgrove" can knock together
in his Brummie shed, and as a pom i mean that quite literally.. the delivery standard of my current Sport was dire.. took nearly a week to get it fixed at the
dealers before i could take delivery[/QUOTE]
I did Google labour in Slovakia thinking it might be lower cost but it seems that the workforce is skilled and labour costs there are rising.
The quality control comes down to Land Rover themselves so hopefully they recruit new staff and don't re-located any QC staff from the UK !
Colin
				
			 
			
		 
			
				
			
			
				'56 Series 1 with homemade welder
'65 Series IIa Dormobile
'70 SIIa GS
'76 SIII 88" (Isuzu C240)
'81 SIII FFR
'95 Defender Tanami
Motorcycles :-
Vincent Rapide, Panther M100, Norton BIG4, Electra & Navigator, Matchless G80C, Suzuki SV650
			
			
		 
	
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