The University of Queensland bike shop conducted an exercise many years ago where they took frames from Trek, Colnago, Pinnarello and Merckx, all painted in a uniform fashion, and in a day when a frame was a more standard shape, and they invited members of the UQCC to ride each and try to pick the difference. 
The results were interesting! The results indicated that rider's choices were more often emotive, rather than formed through any practical experience - because very few could pick the right maker to the right frame.
				
			 
			
		 
			
				
			
			
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