As far as I can find, there are no laws against fitting tubeless tyres to rims that do not have the extra ridge. But many tyre fitters will tell you it is illegal, perhaps because their insurer does not want them to do it, or perhaps in the hope they can sell you new rims. 
However, tubeless tyres were being fitted to new cars decades before the extra bead existed, and as commented above, if a tube loses pressure, it won't hold the bead on the rim either, so the requirement is a bit specious.
I have used tubeless on standard County rims without issues but it is hard to find fitters who will do it.
				
			 
			
		 
			
				
			
			
				John
JDNSW
1986 110 County 3.9 diesel
1970 2a 109 2.25 petrol
			
			
		 
	
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