IMHO Phillip is correct for joints that deform in rotation (torsional shear) such as for example the axle end of rear lower trailing arms.
With respect to those that crush such as chassis end of rear lower trailing arms or front radius arms of Defender RRC and Disco I, the design is the problem. I don't see the poly material being the better choice of material compared with decent (not cheap) rubber.
Where the superpro  has the advantage is their design is better.
Land Rover went backwards with some of their design and constrained the rubber further than they were earlier. For example going to wider triple shell radius arm bushes and with the rear shockie bushes.
They would do well to copy what Nissan have done for GU radius arms or even those for 105 series Landcruisers (not as good as GU but much better than Land Rover. Nissan trailing arm bushes are better than Land Rover as well.
Rubber is virtually incompressible material, and the elastomers such as polyurethane are similarly bad. It deforms readily if there is space for the material to deform into, but take away the space and confine it is asking for trouble.
Rubber behaves as a brittle material under 3 dimensional stress, and this can occur where it is bonded to the steel components or where it is trapped such as the parts of Isuzurover's radius arm bushes. Bonding rubber to steel is an appropriate procedure, but provision has to be made for deformation, and adding the 3rd bonded shell to radius arm bushes not the way to go 
 
Give me a properly designed bush made with decent rubber please.
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