Thread: 2016 'Defender'

Pickles,the ute/pick up-offroad-purist market is just as big or bigger than the Luxury market,Land Rover aren't silly,they know the Defender could go off the scale sales wise in Oz,Africa and in North America,the NA market on it's own could account for 25% of total production on it's own,the towing market is crying out for a basic tow vehicle in the $50,000 price range,a Defender with the 2.7TDV6 or single turbo 3.0ltre with auto,bucket seats,A/C with 5 seats and large rear cargo area like the present model but with a full width rear door would wipe the dual cab market out,not needing GVM upgrades,suspension changes,chips,exhaust,better seating and no chassis cracks would steal those buyers away.LR at the moment is smoking sales wise,the reason is inovation,they are giving the market in each segment just what it wants with clever modern idea's,the RR models are a case in point and when the all alloy D5 arrives watch that sucker take off,LR aren't going to fall over at the last hurdle with the Defender. Pat

Yep, realize all that, as I'm sure L.R. do.
Truth is, there's a lot of vehicles competing for, and already in, this market, some dramatically cheaper than what the Defender probably will be (although of course I don't know pricing). Some people just will not pay for quality, there's many reasons for that,...they don't need it, they don't know what "quality" is, & if they can get something that will do the job for them cheaper, then they will buy it,...and then buy another when it wears out, because they can get another NEW one cheap. Can't see L.R. wanting to get into that market. And then ya've got the Chinese "on the march" with their new, and new to Aus, Haval range.
So it's a tough market, & pricing wise,..VERY tough.
One question to you Pat,..Do you see the "new" Defender" being a serious competitor for the likes of the Hilux?.......Myself, I can't quite see that.
Like I said before, like everyone, I know nothing, but I'm sure interested.
Pickles.

Originally Posted by LouisW

I am a "Latte Pretender" owner with a tricked up Pretender - but guys look at it this way, if middle aged "Latte Sipping" white collar ****** keep buying Defenders, LRJ may just decided to make the new Defender very traditional to keep feeding the Pretender market as we will out buy you traditonalist 2 to 1

"ever heard of Panerai "hand-wound" watches with plastic cover not glass - well you have to wind the thing up every 2-3 days but like the defender us ******* like them

Nice post Loius, but I'm talking about the vehicle, not the driver. Your vehicle is not a pretender if it's a Defender, it's the real deal. How you use it is entirely up to you. Best wishes and maybe I'll buy you a latte one day.

If the 'new' Defender is a pretender I won't be buying one.

I fully understand the market forces you are talking about too Pat and your thinking is sound as always. But, Defender has never gone for mass market AND I think the mass market it should go for is the Heavy Duty, Work, Mining, Military market that is now wide open, not the over supplied mid-weight dual cab ute market. ...As you say pickles that is price driven - down to a price, not up to a quality.

has this been posted up yet

[ame]https://www.youtube.com/watch?v=EX_0RcSYiiM[/ame]

ha ha they have one of my photoshops on there at 16.44

E NEW LAND ROVER DEFENDER

The last of the current Land Rover Defenders will roll-off the production lines of Jaguar Land Rover's Solihull factory in the West Midlands in December 2015.

But already a bold new successor for the 21st century is on the drawing board ready to replace it.

A small ?family? of Defenders is even being prepared, including a sporty beach-buggy style.

The proposed new prototype Defender takes its cue from the early canvas-roofed Defenders with their fold-down windscreens that still typify the Land Rover spirit of adventure and exploration ? but with a wrap-around aero-screen and cut-down side windows for exhilarating open-air motoring.

However, in keeping with the demands of 21st century motoring, the proposed new Defender will also include new hi-tech special features.

These include ?Wade Aid?, which uses sonar to assess water depth when crossing a shallow river or ford.

Next generation Terrain Response will optimise the car's setting for any type of environment. A ?Terrain-i ? feature maps the contours of what's ahead to create 3D visual map on the dashboard screen.

It will also have retractable ?on demand? tyre spikes for driving on snow and ice.

There's even a park-assist system to help you parallel park .

Read more: Land Rover Defender stretch with SIX wheels, stealth paint and racing car seats | Daily Mail Online
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How long does it take to reach escape velocity?

Originally Posted by Pickles2

Yep, realize all that, as I'm sure L.R. do.
Truth is, there's a lot of vehicles competing for, and already in, this market, some dramatically cheaper than what the Defender probably will be (although of course I don't know pricing). Some people just will not pay for quality, there's many reasons for that,...they don't need it, they don't know what "quality" is, & if they can get something that will do the job for them cheaper, then they will buy it,...and then buy another when it wears out, because they can get another NEW one cheap. Can't see L.R. wanting to get into that market. And then ya've got the Chinese "on the march" with their new, and new to Aus, Haval range.
So it's a tough market, & pricing wise,..VERY tough.
One question to you Pat,..Do you see the "new" Defender" being a serious competitor for the likes of the Hilux?.......Myself, I can't quite see that.
Like I said before, like everyone, I know nothing, but I'm sure interested.
Pickles.

No,not Hilux,Toyota can BS all they like but the Hilux is not a heavy duty vehicle,the new ones getting a smaller motor,2.8ltre from what I read in the paper,thats going to make some unhappy,private buyers look elsewhere which speaks volumes.A base model Defender along the lines of the original Telecom special Land Cruisers would take sales from all other makes,especially the LC itself,have models speced up from there,like a dual cab 130 5 seater with D4 levels of interior room powered by the TDV6 in auto or manual running live axles,1000kg+ pay load,3500kg towing traction control,A/C etc standard for $60,000-$65,000,stand back,you'll get knocked over. Pat

Originally Posted by MrLandy

Nice post Loius, but I'm talking about the vehicle, not the driver. Your vehicle is not a pretender if it's a Defender, it's the real deal. How you use it is entirely up to you. Best wishes and maybe I'll buy you a latte one day.

If the 'new' Defender is a pretender I won't be buying one.

I fully understand the market forces you are talking about too Pat and your thinking is sound as always. But, Defender has never gone for mass market AND I think the mass market it should go for is the Heavy Duty, Work, Mining, Military market that is now wide open, not the over supplied mid-weight dual cab ute market. ...As you say pickles that is price driven - down to a price, not up to a quality.

Remember that Land Rover was mass market,about 40-50 years ago.The noise from LR is that they want to take the Defender back their,pushing the replacement back to 2018 in my opinion is a very good sign,it means they aren't rushing it,they were going to build it on the T5 platform,like I posted earlier the fact they aren't now suggests they want to keep live axles,for off roaders,tourers,farmers etc whats the suspension of choice. Pat