2016 'Defender'

**PAT303** · 5th November 2015, 05:53 PM

Originally Posted by Landybitz

Is Australia Land Rovers Top market for a new Defender?

If they make a pick version it will have to be bloody good to compete, with all the brands out there now.

I would have thought key markets would the USA, and Europe, give the jeep a run for its money.

Saying that we do sell a large amount of 4wd cars of shapes and size's, $50 to 100k would not suppress me on selling prices.

If they do it bloody good,and all the signs are leading that way it would destroy the feeble POS utes sold here now. Pat

**loneranger** · 5th November 2015, 07:11 PM

If the main market LR want to compete in is the US does that mean the Defender ute will be aiming to compete with the F trucks and Silverados etc. In that case it will be huge.

**Tote** · 5th November 2015, 07:27 PM

Originally Posted by loneranger

If the main market LR want to compete in is the US does that mean the Defender ute will be aiming to compete with the F trucks and Silverados etc. In that case it will be huge.

Not necessarily, there is considerable discontent that the Ranger is not sold there since the release of the current model. The previous Ranger was a fairly successful model so there is a market for smaller pickups. Thats why Jeep keep flirting with a Wrangler ute.

Regards,
Tote

MrLandy · 5th November 2015, 07:36 PM

Originally Posted by Andrew86

I don't know how you got that from the article. He explicitly states that the Defender...

What the hell is 'disurban', anyway?

Put simply, Disurbanity is the fantasy that you can escape urbanity by going bush. But that you actually take urbanity with you. It's a form of denial. It describes seeking the 'look' of adventure, the 'look' of nature (see my introduction post). It's what Land Rover have been trading on for years now...and have one chance to counteract by building a serious heavy duty work focussed new Defender.

While most contributors to this thread seem to think the new Defender will be awesome, based on pure faith. I am not so sure. ...based on JLR's track record over the past 10 years or so, focussing on building luxury vehicles, I doubt they even want to do it. I think the new Defender will be about the 'image' of durability and adventure, rather than being the real deal. ...Luxury disurbanity has now consumed the Land Rover brand IMO. I really hope I'm proven wrong!

**cuppabillytea** · 5th November 2015, 09:55 PM

So MrLandy, you take no heart from this latest snippet.?

MrLandy · 5th November 2015, 10:03 PM

Originally Posted by cuppabillytea

So MrLandy, you take no heart from this latest snippet.?

Unfortunately no CBT, it's all spin, no substance.

**cuppabillytea** · 5th November 2015, 10:06 PM

Originally Posted by MrLandy

Unfortunately no CBT, it's all spin, no substance.

You're a tough nut to crack but we'll get you.

MrLandy · 5th November 2015, 10:08 PM

Originally Posted by cuppabillytea

You're a tough nut to crack but we'll get you.

He he 😇 you've got no chance if they try to pass a Hilux competitor off as a Defender.

**Andrew86** · 6th November 2015, 12:05 AM

Originally Posted by MrLandy

While most contributors to this thread seem to think the new Defender will be awesome, based on pure faith. I am not so sure. ...based on JLR's track record over the past 10 years or so, focussing on building luxury vehicles, I doubt they even want to do it. I think the new Defender will be about the 'image' of durability and adventure, rather than being the real deal.

You talk about track record, but then ignore the fact that the Defender has been the 'real deal' for over six decades. It has never been a car for the 'disurbanite' (which I maintain isn't a word) and I've seen absolutely no evidence to suggest it ever will be.

I really don't think there's anything Land Rover can do to please you in 2018. If they add an airbag, you'll say it's gone soft. If they build it without a single leak, you'll say it's lost all its character. If they make it comfortable to drive, you'll say they've caved to the demands of the disurbanite.

Tough nut indeed.

MrLandy · 6th November 2015, 01:27 AM

Originally Posted by Andrew86

You talk about track record, but then ignore the fact that the Defender has been the 'real deal' for over six decades. It has never been a car for the 'disurbanite' [ Yes I totally agree with you here, this is what is at risk. and I've seen absolutely no evidence to suggest it ever will be. I've seen plenty of evidence with the DC100 concept (despite us being told it's been scrapped) and the way the rest of the Land Rover model line up is heading, to be very concerned, and conversely nothing tangible whatsoever to demonstrate otherwise.

I really don't think there's anything Land Rover can do to please you in 2018. If they add an airbag, you'll say it's gone soft. If they build it without a single leak, you'll say it's lost all its character. If they make it comfortable to drive, you'll say they've caved to the demands of the disurbanite. The next Defender should absolutely have 10 airbags, awesome seats, not leak and not be soft. No argument with you here either. The current Defender is already the most comfortable large 4WD on the market IMO, especially for long drives. But I suggest the iconic upright seating position and feet flat on the flat floors driving position that facilitates this is in jeopardy. The command driving position looks to be lost in the D5 spy pics, which almost makes me want a D4!!

I think you're confusing what I'm saying it should be with what I'm concerned it won't be. I'm simply going on the evidence in front of me that so far clearly indicates a luxury urban cruiser focus for the Land Rover brand. And we've seen no hard evidence yet to dispel that about Defender.

Tough nut indeed. Yes indeed and proud to be standing up for what the next Defender should be, not prepared to blindly accept some gone soft roader hilux chaser just because it has Defender written in it

Cheers

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