We're Entering the Chasm in the EV Adoption Curve | The Drive
I think I stated the adoption curve some time ago.
It is true of many new models of ICE cars that there is an "early Adopters" period where the buyers will buy what they can get.
This can last for 6 months to a year depending on the popularity of the brand and car makers take advantage of it by producing a "rich mix".
In Ford Australia's case that meant building lots of Fairmonts and whatever . Now it means they will build lots of Titanium Everests.
Once the early adopters are satisfied, the average Joe starts to buy, and they buy far cheaper models than those at first, and actually look at the utility of what they want rather than what it does for their ego..
I confidently predict that this will also happen with EVs.
The mix of models will lean out greatly.
This is bad news for Tesla , as evidenced by their constant price reductions which discriminate against early adopters as their resale suffers enormously. No carmakers likes to reduce prices of current models for this reason, hence the proliferation of s"white hot specials with added content.
Just a few thoughts.
Regards PhilipA
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