Agreed with this. The days of making a cheap old style vehicle are gone. But I think they will be a huge success despite the price. There is a huge market for a retro looking Proper 4wd even if it turns out to be no better off road than a Ford Everest or such like. Look at the Mini me Defender look alike Suzuki Jimmny. They can not keep up with the demand for them.
As quoted from a Drive piece that came out last year: “People just keep coming in to buy them,” said one long-standing dealer. “I think as more of them appear in the traffic, people see them and want to buy one. If I could get more I would sell more.”
There is still a long waiting list, and for what they are they are not really cheap. Or look at the prices of old Defenders with 300 thousand or more Ks on them still going for crazy prices. There is nothing wrong with the new Defenders but there is a perceived unreliability due to complexity issue with lots of computers etc. Probably they are very reliable but at the end of the day it looks like a Discovery. I think the money they have sunk into the Grenadier they will be around for some time and getting one will be a challenge for years. Especially as the Old Defender mad Americans start buying them. I reckon they will be better than money in the bank, not that that gets you much these days.

