Originally Posted by 
Tote
				 
			This statement piqued my interest so I did a little research....
In 1968:
Series 2 cost $2928
Falcon Sedan, 6 Cyl Manual cost $2752
Toyota Landcruiser $4325
in 2022
Ineos Station Wagon $96,000
Mazda 6 $40,000
Toyota Landcruiser GXL 300 series $100,981
"Tough basic 4wds" have never been comparatively cheap and today we are in a position where the real price of a capable comfortable 4wd is around $100,000 regardless of the brand. There is more choice though, today you could compromise and get a Triton ute for about $50K, an option that was not available in 1968 when a 4WD was a much more specialist vehicle than today, but the "poor people" have never had access to cheap 4wds on the new vehicle market.
Prices taken from Redbook and I have generally tried to be comparable on middle of the range vehicles. Its true that you can get a Land Cruiser 78 series for less than 100K but you can also buy a stripped out Ineos for $84500.
Regards,
Tote