Thread: New Defender = 'The Dogs Bollocks'

Maybe the best approach for Land Rover to take when introducing a new Defender with major changes is to keep the existing one in at least limited production for a while. As I gather Series 3's and Counties were produced concurrently for two years. Possibly relocate the tooling to India. Undoubtedly some customers would prefer to purchase what they know rather than a new model - at least before bugs are ironed out. New and old models could be partly in different sections of the market.

Worth noting that apparently one Defender look alike is still being produced elsewhere. Morattab Pazhan built in Iran. Tooling originally came from Santana in Spain when it superseded what was effectively a Series 4 Land Rover with the PS10. This was more recently replaced with the Iveco Massif. Sales of it fell far short of expectations and with ownership having passed to the government which has large economic problems, factory has been closed down.

"the dogs bollocks" is a UK-ism:

Slang for something that is the cremé-de-la-creme, the leader in it's field

The article was pretty clear that the pictures were of the DC100 not the Defender:

McGovern said the new Defender line-up would launch with “maybe one or two” variants before being expanded, but stressed the production model would not resemble the polarising DC100 concepts (pictured).