Les Hiddins - No Longer Contracted to LR

**p38arover** · 7th April 2005, 07:22 AM

I noted from the latest LRE (Patrick Sutcliffe's column) that Les Hiddins (Bush Tucker Man) is no longer contracted to LR as he no longer represents LR in the 21st Century (or words to that effect).

Les probably sold more Landies than all the other LR advertising especially from his TV programmes.

Ron

Defender200Tdi · 7th April 2005, 07:54 AM

A bit indicative of LR moving away from proper 4wds to the lifestyle market. It's sad to see for us old guys, but I guess they'll never make money from selling Defenders when most people want Freelanders. [img]style_emoticons/<#EMO_DIR#>/sad.gif[/img]

Paul [img]style_emoticons/<#EMO_DIR#>/biggrin.gif[/img]

**DEFENDERZOOK** · 7th April 2005, 08:32 AM

they no longer need real 4wds....most places now have roads and most of them are covered in the black stuff.

my wifes falcon will get there now......and its been lowered!

(i just need to fit a snorkel and 50 series BFG Muddies)

**Greylandy** · 7th April 2005, 09:24 AM

I don't think targeting the lifestyle market is such a bad thing. I've always thought if Land Rover aimed the Defender at yuppies looking for that "tough image" they would have sold a lot more vehicles. Especially the D90. There is no doubt the Defender is a head turner .. more so with a bit of gear .. why not turn that into dollars. Who cares if they never take them offroad ... we will!! [img]style_emoticons/<#EMO_DIR#>/laugh.gif[/img]

**Phoenix** · 7th April 2005, 09:47 AM

Originally posted by Greylandy
I don't think targeting the lifestyle market is such a bad thing. I've always thought if Land Rover aimed the Defender at yuppies looking for that "tough image" they would have sold a lot more vehicles. Especially the D90. There is no doubt the Defender is a head turner .. more so with a bit of gear .. why not turn that into dollars. Who cares if they never take them offroad ... we will!! [img]style_emoticons/<#EMO_DIR#>/laugh.gif[/img]

hopefully they won't, then they will make great 2nd hand bargains 8)

**LRHybrid100** · 7th April 2005, 09:53 AM

Originally posted by Greylandy
I don't think targeting the lifestyle market is such a bad thing. I've always thought if Land Rover aimed the Defender at yuppies looking for that "tough image" they would have sold a lot more vehicles. Especially the D90. There is no doubt the Defender is a head turner .. more so with a bit of gear .. why not turn that into dollars. Who cares if they never take them offroad ... we will!! [img]style_emoticons/<#EMO_DIR#>/laugh.gif[/img]

G'day Henry,

In the UK they have sort of done this - limited editions / high end models, but Defenders with leather????

LRH

**p38arover** · 7th April 2005, 10:13 AM

Originally posted by LRHybrid100
In the UK they have sort of done this - limited editions / high end models, but Defenders with leather????

... and a whip, net stockings, and high heels. 8O

Ron

**LRHybrid100** · 7th April 2005, 10:22 AM

yes Ron, think this one was call the "Knightsbridge" model [img]style_emoticons/<#EMO_DIR#>/laugh.gif[/img]

LRH

**seqfisho** · 7th April 2005, 10:27 AM

I hope he doesnt get lured by the mighty dollar into one of those riceburner camps, I think toyota would kill for that image, at least it would be better than the crap with the new puslux

Glen.

**Greylandy** · 7th April 2005, 12:07 PM

Originally posted by LRHybrid100
In the UK they have sort of done this - limited editions / high end models, but Defenders with leather????

LRH

At least it will be another option ... :wink: Don't get me wrong, I enjoy the fact that Defenders are a rare bread on the road .. it makes my vehicle more exclusive (in a good way [img]style_emoticons/<#EMO_DIR#>/laugh.gif[/img] ) .. but if they sell more defenders it will mean better service from LRA, a better understanding of the vehicle in general, more models to pick from (110 dual cab [img]style_emoticons/<#EMO_DIR#>/tongue.gif[/img] ) more investment into aftermarket technology by ARB, Safari etc. ... which relates to a happier me. Although, I doubt it will work in Australia as Land Rover has such a tarnished named it's not even funny.

Remark I overheard when a couple was looking at my Defender in a carpark: "Look .. an old new car!" :roll:

Thread: Les Hiddins - No Longer Contracted to LR

Thread Tools

Les Hiddins - No Longer Contracted to LR

Bookmarks

Bookmarks

Posting Permissions