Thread: Name change

Land Rover name was built on “innovation, unrivalled capability, versatility” and later (Range Rover) with “Luxury”

I would suggest they have done nothing but improve upon that in each vehicle.

All modern versions are:
- safer
- more comfortable
- more versatile (this one is harder to quantify)

Versatile is a tough one. Statistically an increase in this can mean disappointment for others.

A modern Defender for example.
- move 6-7 people in full comfort
- handles like a modern car on road
- capable of most offroad (beyond extremes where people are modifying beyond stock anyway)
- can carry a decent load (if you choose to throw a mess in the back is up to you)


Softer lines seem to shock everyone here to some extent (you must all love 80s Volvos!)

Sure Ineos has done something boxy, it’s a low volume producer and has exemptions for our market for example. LR is not, it needs market share to drive.

You're not suggesting they should build modern cars are you? That'll never work.

I listened to a Richard Porter podcast this morning (I won't link to it as it probably contained some naughty words). He actually rang the PR department to find out what was happening.

Sounds like the press release was just a badly communicated bit of marketing rubbish. Seems the Land Rover name is not going anywhere, they are just trying to put more emphasis on the "brands" of Range Rover, Discovery and Defender.

Remember, it quoted McGovern extensively. Need I say more.

Plus ca change, plus c'est la meme chose.

The change from Great Wall Motors to GWM possibly helped the public forget the bad press.

LDV from Leyland Daf Vans and you forget the Leyland bad press.

So changing from Jaguar Land Rover to JLR might do the same ??

Colin

Originally Posted by Tombie

Land Rover name was built on “innovation, unrivalled capability, versatility” and later (Range Rover) with “Luxury”

I would suggest they have done nothing but improve upon that in each vehicle.

Really?? Unrivalled?

Originally Posted by Tombie

All modern versions are:
- safer
- more comfortable

Agreed. But safety is achieved by dint of legislation. Comfort is subjective. Even the Chinese offerings are going to catch up.

Originally Posted by Tombie

Versatile is a tough one. Statistically an increase in this can mean disappointment for others.

A modern Defender for example.
- move 6-7 people in full comfort
- handles like a modern car on road
- capable of most offroad (beyond extremes where people are modifying beyond stock anyway)
- can carry a decent load (if you choose to throw a mess in the back is up to you)

All of which means it is just another face in the SUV crowd, which is fine for most, I guess.

Originally Posted by Tombie

you must all love 80s Volvos!)

A well known motoring scribe said of the newly released 740 " It will look good after they get it out of the box!".

Someone once said "Tradition is peer pressure from dead people". Doesn't mean it's necessarily wise to ignore it, though. LR had a tradition of being different, standing out from the yapping classes. Once they lose that all they have to fall back on is reliability......, and I think that category is already filled.

But. hey, I own an OKA, so am probably not the target market.

Originally Posted by Homestar

Can't find any real year on year figures though without spending more time than I want to on it but if you have something let me know.

Is this any help?

2022 was worse,but this year maybe better.



Sorry it maybe difficult to read,but i can't seem to make it any sharper.

Originally Posted by Tins

Really?? Unrivalled?



Agreed. But safety is achieved by dint of legislation. Comfort is subjective. Even the Chinese offerings are going to catch up.



All of which means it is just another face in the SUV crowd, which is fine for most, I guess.



A well known motoring scribe said of the newly released 740 " It will look good after they get it out of the box!".

Someone once said "Tradition is peer pressure from dead people". Doesn't mean it's necessarily wise to ignore it, though. LR had a tradition of being different, standing out from the yapping classes. Once they lose that all they have to fall back on is reliability......, and I think that category is already filled.

But. hey, I own an OKA, so am probably not the target market.

I'd just like to say how happy it has made me to see a post with the expression "by dint" in it.

Originally Posted by Johnno1969

I'd just like to say how happy it has made me to see a post with the expression "by dint" in it.

Especially in reference to safety??