Land Rover lost the Australian market to Toyota by LR's refusal to produce a vehicle that had a decent highway cruising speed, by their refusal to fix glaring faults, and by their paternal pommie arrogance in refusing to even admit there were problems, or areas requiring simple improvement, or refusing to acknowledge that colonials might even have some idea what was wrong.
This attitude of "we make what we can make, or want to make, and you have to sell it even if the customers don't want it" was what sunk the British motor cycle industry first, then the truck industry, followed by most of their car industry.


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