Rover along with other marques under the British Leyland conglomerate were de-merged into Austin Rover and sold to BMW, who de-merged Land Rover, used the 4WD technology to develop the X series of SUV and onsold Land Rover to Ford PAG who also owned Aston Martin and Jaguar. Ford PAG couldn't make the British marques work, building a Jaguar on a Ford Lincoln platform, so they demerged and sold the Aston Martin name to joint venture capitalists and the remaining Jaguar Land Rover to Tata Industries of India. IMHO Tata is the best thing that happened to Land Rover since the Wilkes brothers.
BMW also asset stripped Austin Rover, kept the Mini Cooper tradename and renamed the remnants MG Rover, leaving a debt ridden wreck of a company with the traditional midlands factories and their unproductive workforce. MG Rover went into insolvency and the remainiing intellectual property sold to Chery in China. Land Rover however retained the Rover trademark and could, if they wished reintroduce the Rover name onto a range of cars.



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