I'm not clear who is buying the series/defender conversions. I don't think they would be exceedingly useful for very much. They would be a fun city car and perhaps fun for short forays off road. While I'm sure they would be awesome as a farm vehicle - I doubt many famers would see that as capital well spent. Perhaps for wealthy hobby farmers. Having said that there are a lot of vehicles that are bought for fun, and in the volumes these would sell I wish them all the best. Why not?
When I think of what I use my 4x4 for.. it's hard to see a usage case for an electrified defender. It's hard enough to keep your phone charged on fraser let alone an inefficient 4x4 EV.
My argument has never been that EV's are useful for everything. Just that they are pretty useful, and the majority of people I see in the city don't use the capabilities of their suv's, let alone proper 4x4. In my suburban street I reckon there are probably 12 4x4/dualcabs, and another 7 op 8 or so "SUVs". of the SUVs, I've not seen any evidence of any of them being used for anything other than city duties. Of the 4x4/dualcabs, Certainly my defender, and there is another couple down the street which I know have been off road at some point but are also used as city cars. My neighbours for instance, have a jeep 4x4 and a ranger. In the couple of years they have been here, I've never even seen the cars dirty let alone recovering from a trip to the beach or bush. The jeep is the wifes just for school run and the ranger is just I suspect for ego stroking. When they tell us they are going on holiday - it's always Bali. :o
I remember discussing cars with a workmate a few years back. He was after a new family vehicle for ferrying their four kids around. I suggested a VW caddy, and a Carnival if I remember. The message got back to me "Who do you think I am - Postman Pat?". And they bought their prado.
I really do think people underestimate the power of car company marketing. They've been nibbling at it since forever. 4x4's are the cash cow that they just need to keep milking. I really do think that for a very significant majority of Australians living in cities could have an EV for their next car, if they were to objectively assess it but they are swayed by marketing. I advocate that let's just electrify the easy things first! When I see people in shiny 4x4's that have clearly never been off road I just start humming...
EDIT: I acknowledge that the term SUV is problematic, and some of the cars I called SUV's are in fact just boxy bodies on cars. They are just the new cooler station wagons.
EDIT: Objective thinking when it comes to car purchase decisions is certainly not a given, and I don't know how we can stop the firehose of car company marketing pushing 4x4.
https://youtu.be/Ijlk0GTQbB4?si=sdwYtMNwL_9D0Gum