Australian Sales Strategy
Radical Australian sales strategy for INEOS Grenadier - carsales.com.au
Interesting comments which I think have been mentioned before.
Instead of investing heavily in dealers and outlets, from 2022 Grenadiers could be sold in remote locations by agricultural machinery dealers, off-road specialists or 4x4 accessory makers.
According to Tennant, discussions are already underway with ARB, Pedders and Brisbane's Minecorp.
Other options open to INEOS include striking up a sales and service relationship with BMW Australia, but that could bring added complexity as the Grenadier would have to be sold in a separate part of the dealership.
I'm guessing BMW servicing costs would be on par with Land Rover !
Colin