Thread: Les Hiddins - No Longer Contracted to LR

Spot on Henry!!! [img]style_emoticons/<#EMO_DIR#>/biggrin.gif[/img] [img]style_emoticons/<#EMO_DIR#>/biggrin.gif[/img]

What I think LRA are missing is that you can only trade off your 'heritage' for so long. They are burning credibility when they fail to support the foundations of the brand in the Australian market (Snowy, military, exploration etc).

I was reading the other day about Len Beadell and his old Landy. Toyota would be kill to be able to trade of this imagery. LRA ever thought about a limited edition Defender 'Beadell' which captured the spririt of those early pioneers and Landies? 8O

In any company there are sections that may need to be subsidised for the broader corporation. In my view, I would run the Defender range, if necessary at below cost, but to maintain the 'heritage' and imagery of the Land Rover brand. How many Discos/RRs/Freelanders have been sold off the reputation and mystique of the Series/110/Defenders??

With the new Defender (and the lower unit costs that come with it) you can then recoup some of the costs of the older model.

Just an idea.

[/quote]

Originally posted by Noddy
What I think LRA are missing is that you can only trade off your 'heritage' for so long. They are burning credibility when they fail to support the foundations of the brand in the Australian market (Snowy, military, exploration etc).

I was reading the other day about Len Beadell and his old Landy. Toyota would be kill to be able to trade of this imagery. LRA ever thought about a limited edition Defender 'Beadell' which captured the spririt of those early pioneers and Landies? 8O

Jeez, Noddy. Don't you know anything. Toyota built the Snowy. [img]style_emoticons/<#EMO_DIR#>/smile.gif[/img]

http://www.fastlane.com.au/4WD-OffRoad/Toy...uiser_Snowy.htm

Also from http://www.superbrands-brands.com/volII/br...rand_toyota.htm

<div class='quotetop'>QUOTE</div><div class='quotemain'>"In the late 1950s, construction boss Les Thiess (later Sir Leslie) began importing Toyota LandCruisers for work on Australia’s largest ever Hydroelectric Scheme in the Snowy Mountains. Sir Leslie found that the LandCruiser was far superior to the British and American four wheel drives, giving his company’s employees an added safety tool in the treacherous work conditions. [/b][/quote]

They even brought out a special edition Cruiser to celebrate 50 years association with the Snowy Mountains Hydro.

Toyo also had the Golden Anniversary model to celebrate their 50th.

Did LR bring out a 50th Anniversary model? I don't think so.

Ron
Did

Ron -- I distinctly remember it, don't you worry. I was amazed at the audacity of Toyota to try and claim it 8O

But what really hurt even more was how LRA did not even batter an eye lid. They should have wacked an injunction on the ad and even run their own ads countering the claims of Toyo. Imagine the 'free' additional publicity they would have got out of the court case and battle that would have ensued.

What has now happended? There is a generation of Toyo owners who think the LC built the Snowy Scheme. :roll:

LRA lack 'mongrel' when it comes to defending their own heritage :roll: It is one thing to lose your total market to another brand, but when they steal your heritage and re-write history that is something else! I lost a lot of respect for LRA after that debacle. :?

Originally posted by Noddy
LRA lack 'mongrel' when it comes to defending their own heritage :roll: It is one thing to lose your total market to another brand, but when they steal your heritage and re-write history that is something else! I lost a lot of respect for LRA after that debacle. :?

To sum it up, LRA need to get some balls!

This is one of those topics somebody at LRA should be looking at

brains and balls

you need an iq above five to keep your balls out of trouble!

Originally posted by Defender200Tdi
Yes, a 110 dual cab. I'd have one of those in a flash.
:wink:

Paul [img]style_emoticons/<#EMO_DIR#>/biggrin.gif[/img]

Get out the angle grinder and put your money where your mouth is....

Originally posted by p38arover+--><div class='quotetop'>QUOTE(p38arover)</div><div class='quotemain'><!--QuoteBegin-Noddy
What I think LRA are missing is that you can only trade off your 'heritage' for so long. They are burning credibility when they fail to support the foundations of the brand in the Australian market (Snowy, military, exploration etc).

I was reading the other day about Len Beadell and his old Landy. Toyota would be kill to be able to trade of this imagery. LRA ever thought about a limited edition Defender 'Beadell' which captured the spririt of those early pioneers and Landies? 8O

Jeez, Noddy. Don't you know anything. Toyota built the Snowy. [img]style_emoticons/<#EMO_DIR#>/smile.gif[/img]

http://www.fastlane.com.au/4WD-OffRoad/Toy...uiser_Snowy.htm

Also from http://www.superbrands-brands.com/volII/br...rand_toyota.htm

<div class='quotetop'>QUOTE</div><div class='quotemain'>"In the late 1950s, construction boss Les Thiess (later Sir Leslie) began importing Toyota LandCruisers for work on Australia’s largest ever Hydroelectric Scheme in the Snowy Mountains. Sir Leslie found that the LandCruiser was far superior to the British and American four wheel drives, giving his company’s employees an added safety tool in the treacherous work conditions. [/b][/quote]

They even brought out a special edition Cruiser to celebrate 50 years association with the Snowy Mountains Hydro.

Toyo also had the Golden Anniversary model to celebrate their 50th.

Did LR bring out a 50th Anniversary model? I don't think so.

Ron
Did[/b][/quote]

But what built the roads for the 'yotas to drive on :?: LAND ROVERS

What pulled out the 'yotas when they got bogged :?: LAND ROVERS

I remember nearly having an infarction when I saw a piece about Len Beadell on George Negus Tonight last year.

They showed some footage of him returning to some of the roads he made looked like it would have been early seventies. He was driving a Toyota. I was sitting with a troopy driver at the time and you can imagine...