Thread: Won’t be retro...

That You Tube can't be right. Most TV action shots on their ads have most 4WDs driving at maniacal speeds over all sorts of rough conditions, that guy took the sensible approach & took it easy.

Same as a hill climb in some ads, the trees are shown not vertically but leaning back, indicating the images were taken on flat ground but with the Camera at an angle to make it look really steep for the wonkers.

A very bad example for "new" drivers which makes them probably think "The bloke on the telly did it so I can as well".


OOPS, rollover coming up.

Originally Posted by 4bee

That You Tube can't be right. Most TV action shots on their ads have most 4WDs driving at maniacal speeds over all sorts of rough conditions, that guy took the sensible approach & took it easy.

Same as a hill climb in some ads, the trees are shown not vertically but leaning back, indicating the images were taken on flat ground but with the Camera at an angle to make it look really steep for the wonkers.

A very bad example for "new" drivers which makes them probably think "The bloke on the telly did it so I can as well".


OOPS, rollover coming up.

Hahaha

The other one must be a RRS?

Some great spy footage,probably the best off road footage so far....

Originally Posted by scarry

The other one must be a RRS?

Some great spy footage,probably the best off road footage so far....

Spy footage.....doesn’t appeared they were camouflaged in the hills.

I wonder how they found out bench seat will be an option...?

Originally Posted by scarry

The other one must be a RRS?

Some great spy footage,probably the best off road footage so far....

Apparently chopped RRS, defender 90 mule, my guess is there is a coil version there hiding, one of these RRS defender mules where spotted with coils early on in the piece.

Originally Posted by irondoc

I wonder how they found out bench seat will be an option...?

Probs just chatting to the engineers on the trail, the more you talk the more people give away

Now
Open disclosure. I am in healthcare and I sell nothing to anyone
If anything I spend my whole time trying to unsell unspend money that isn’t in the budget

I have a mate who is in marketing and could literally sell ice to Eskimo’s
He is visiting in a few weeks and around the fireplace after a few rumbos I will be running
The JLR Defender Campaign past Jim

BUT


In your opinion have they jumped the shark
Is now as in Mid April the time for JLR to put out a media package
To amp things up with Actual Facts

Is keeping it all cloak and dagger past this week going to start costing them ???

It seems like they are not steering the ship now

My gut feeling is they need to own the marketing from here on in
Some good ‘ol camel trophy ads merging to new defender type thing???

Then again, their marketing budget thus far has consisted of a few rambles from a few people and one line drawing? Maybe they are aiming for most sales from least marketing Guiness Record?

S