Thread: Won’t be retro...

Originally Posted by blackrangie

Every company will redesign their vehicles countless times to get them right before release. Seven times? Im sure its much more than that? Even it it was 30 times, great, they wanted to get it right, good on em.

Do some study on viral and social marketing.

Drip feeding comments that get people talking at car shows, drip feeding polorizing mule pics to major car mags/sites, releasing a tease on social media to create a buz and then releasing and emotional video targeted to americans but also the rest of the world saying that the beloved defender will be coming back soon, sorry its taken so long, but you wont be disappointed.

The whole time on instagram, facebook, forums, websites and msging people are sharing and commenting.

This is marketing and great marketing at that.

You don't have to like the new one it wont be for everyone, there is always the current defender Land Rover have provided and continue to support with parts.

I was referring to all of the other LR model clones. But yes, great if they do get the Defender right. I remain unconvinced.

I’m well aware of how social media works. So far they’ve ‘drip fed’ one image a few times and it looks like a Discovery 4. Great marketing? ...Yawn.

Oh, thankyou you for allowing me to have my own opinion! Very kind of you.

Originally Posted by blackrangie

All JLR 4x4 are pretty different, and thank goodness for that.

A velar is vastly different from a RRV and an Ipace is vastly different from a RRS.

They are all built for different end users.

Huh? IMO They are all essentially the same vehicle in different sizes targeting the same market.

Yep JLR deception, I mean marketing, is working so good they have convinced me to not spend my new car $$ (cash waiting) on the next Defender (Pretender), nor on any future JLR product , period.

Originally Posted by Pedro_The_Swift

yes, but only to current LR owners,, and thats not enough,
I'm betting the physical release will be a showstopper though.

can they still airdrop these things?

You can airdrop anything, but whether you are able to get in and drive away after is the real test.

When’s the air drop happening??!? Is it getting live streamed?! Is Clarkson doing it?!? Can’t wait!

Originally Posted by goingbush

Yep JLR deception, I mean marketing, is working so good they have convinced me to not spend my new car $$ (cash waiting) on the next Defender (Pretender), nor on any future JLR product , period.

Spend it on your current one? Or are you looking at changing brands as even defenders are not good enough?

Originally Posted by Zeros

Huh? IMO They are all essentially the same vehicle in different sizes targeting the same market.

Wow, no, honestly go and drive them all.
Evoque is the same as a disco 5?
Velar is same as a RRV?
If they didnt share tech JLR would be dumb but in no way are they same vehicles of different size.

Originally Posted by Zeros

I was referring to all of the other LR model clones. But yes, great if they do get the Defender right. I remain unconvinced.

I’m well aware of how social media works. So far they’ve ‘drip fed’ one image a few times and it looks like a Discovery 4. Great marketing? ...Yawn.

Oh, thankyou you for allowing me to have my own opinion! Very kind of you.

Your comments on marketing was the reason a response was needed.
JLR are better marketers than im sure most of us combined, saying they don't know what they're doing is just ludicrous.