Thread: Won’t be retro...

Interesting responses to an article quoting LR saying they will be taking on the competition. Heaven forbid

Read this again

Cameron said there would be a “wide-stretched range that can compete at that entry level with some of the volume manufacturers and go right up to very powerful, very luxurious versions”

Takeaway is:

"Entry level that can compete with SOME of the Volume manufactures"

They are not saying this is going to be a hilux or ranger killer or an anything killer.

Just that they will have low enough entry level to compete with some of the manufactures that pump out big numbers, who they are however, time will tell.

With articles, look oat the on record quotes, everything else is the authors take on those comments which may or may not be true.

Originally Posted by grey_ghost

BR - to quote the article “adventure oriented”.. If you think that means less than $80k - and it turns out to be true - then I owe you a beer!

Jeep and Suzi would be Adventure orientated..i don't have all the answers, just passing on on record quotes

When you consider how expensive say a Ranga Wildtrac is and then add the LR Euro tariff well...

And a live reae axle locked rear Ranger is going to flog a coiler IRS Defender offroad so to.compete properly and not just in the la la world the Defender with Air suspension will need to be around the same price as the Wildtrac to take it to the other manufacturers.

Can't see that.

Cheers

Oh come on BR
You banking on quotes from
“ local managing director Mark Cameron”
What else do you expect him to say
“This is going to be an over-hyped low volume vehicle”

His job is to talk it up

The only take home from that guff is their sales target of 350 a month which although admirable
Is still laughable compared with market leaders
So to say “taking it to Toyota” is pure marketing spin???

WRT to the entry level pricing
What happens - if the top of the pops LR2020 is $140k
A “hoseout” 90 for $75k is entry level pricing

It’s all relative and I’m too cynical to accept marketing spin at face value

S

Originally Posted by blackrangie

360 RRS are being sold each month last time i checked in AU alone, have you seen how much they cost

are you sure?

where are your figures from?

my figures say 22 are sold each month in Australia...well in the 12 mths to end of June 2018.

I just dont believe 4320 Range Rover Sports being sold in Australia in 12 mths

That would make the total sales of all Land Rover vehicles a huge figure. You would see them everywhere you went.

Dreamland Blackie or link?

Originally Posted by trout1105

I seriously doubt that the current defender/series owners will shell out the luxury pricing on the new defender simply because it will be Nothing like their current ride and what they are able to do with that truck.
I can also see a mass exodus from the JLR "Brand" because of the lack of live axels and No full chassis that the opposition still offer at a far more reasonable price.
Most of the fun of Landrover ownership is that we can fix them ourselves and they are a seriously Tough 4WD, This new "Breed" of Landrovers leave me feeling cold.
The Good news is that when the New defender "Finally" hits the showrooms the old fenders will gain in value IMHO.

But LRA sold very few of the old Defenders .... they won't notice at all the loss of the live-axle Defender diehards.

Originally Posted by roverrescue

Oh come on BR
You banking on quotes from
“ local managing director Mark Cameron”
What else do you expect him to say
“This is going to be an over-hyped low volume vehicle”

His job is to talk it up

The only take home from that guff is their sales target of 350 a month which although admirable
Is still laughable compared with market leaders
So to say “taking it to Toyota” is pure marketing spin???

WRT to the entry level pricing
What happens - if the top of the pops LR2020 is $140k
A “hoseout” 90 for $75k is entry level pricing

It’s all relative and I’m too cynical to accept marketing spin at face value

S

One day you will start a post without the somewhat disrespectful "oh come on BR" ..

Nobody said 350 was their target, If you go back and look again, the article refers to the bristish company, not JLRA, they are looking at the vehicle globally..they are trying to make it one of their biggest sellers globally, not just AU.

400% on their 25k good year numbers gets you to 100k per year. Which is around what we were previously estimating on here.

Disco sport is over this and they go for 60-70k

My estimates are they will get to 150 to 200k vehicles within 3years at least, they look to be releasing it everywhere. Australia is a very small piece of the puzzle, but according to JLRA an important one.

Originally Posted by Arapiles

But LRA sold very few of the old Defenders .... they won't notice at all the loss of the live-axle Defender diehards.

you can read that however you like....

LRA sold every Defender they could get their hands on.