YarnMaster
Here we go guys, hot off the press, answers allot of our questions and shots fired.
2020 Land Rover Defender to take the fight to Toyota
In describing the upcoming Defender as “the most capable car we’ve ever built” Cameron said there would be a “wide-stretched range that can compete at that entry level with some of the volume manufacturers and go right up to very powerful, very luxurious versions”.
While the “T” brand was named during discussions, clearly Toyota is on the hit list, Land Rover keen to grow the appeal with its more upmarket buyer base while tempting adventurers and those wanting a capable workhorse.
....
“The new Defender is going to be very outdoors orientated … the psyche of the Australian consumer … very outdoors, very sports orientated, very beach orientated … there’s a great opportunity to go at, coupled with the historic love of Defender.”
....
“You have to earn that, and reputations are hard won and fast lost … the only way in honesty that we can win that back is by proving it in reality,” he says, adding that even “if it’s the most reliable car that exists it’s still going to take a while [to regain buyers’ trust]. We’ve engineered it to a [new] level of durability.”
YarnMaster
The sad thing is - as much as I would like a new Defender, and the fact that I earn a reasonable wage - I highly doubt that I will be able to afford one.
LR are already hinting at the price target with their “Best 4x4” and all of the electric gadgets...
Time to start looking at other brands...
88 Perentie FFR - Club Rego
93 Discovery 1 200 Tdi - Club Rego
03 130 Td5 Single Cab
06 Discovery 3 Petrol
22 Defender 90 - Full rego
YarnMaster
YarnMaster
I read the article BR - refer to my post #3192...
88 Perentie FFR - Club Rego
93 Discovery 1 200 Tdi - Club Rego
03 130 Td5 Single Cab
06 Discovery 3 Petrol
22 Defender 90 - Full rego
YarnMaster
Ill counter that with post 3192Originally Posted by grey_ghost
I read the article BR - refer to my post #3192...re
ricing
Cameron said there would be a “wide-stretched range that can compete at that entry level with some of the volume manufacturers and go right up to very powerful, very luxurious versions”.
YarnMaster
SupporterOh Come on BR
Those two articles have only one new detail
The JLR Aus LR2020 sales target
Up to 400% more than end of defender production
Soooo I searched around and found this article from Feb 2016
Pretty close to end of defender production
https://www.carsales.com.au/editoria...t-sold-101176/
I’ll save you the read - 86 units per month
So JLR Aus want to move 350 a month of these new jiggers.
Which means all the bluff about taking on Toyota / major player is just guff.
Interestingly the list price for end of model 2016
90 and 110 models were $43k and $47.5k
Allowing for inflation at 2% (has ranged between 1-2% since 2016)
That is now dollars of $45k and $50.5k
Interesting times ahead indeed
I notice in both those articles the elephant in the room was ignored
****house dealer network
S
'95 130 dual cab fender (gone to a better universe)
'10 130 dual cab fender (getting to know it's neurons)
Swaggie
Take the fight to Toyota?
Reality check,can't see that ever happening
In Australia,and quite a few other countries,LR have a very long way to go with anything like that.
Just like they said,Amarok will be the Hi Lux killer.Big fail.
Don't get me wrong,i think the new Deefer will be an absolute cracker.
It will appeal to people that want a vehicle in a similar class to the D3/4.
That is a go anywhere, reliable,comfortable, family touring/travelling wagon,designed for the fitment of aftermarket accessories,such as bars,racks,etc.
If its all of the above i am very interested.That is exactly what i need.
But i doubt it will ever sell in the numbers the big T brand sells,particularly in Aus.
And who really cares,as long as it sells in the numbers that LR hope for.
YarnMaster
BR - to quote the article “adventure oriented”.. If you think that means less than $80k - and it turns out to be true - then I owe you a beer!
88 Perentie FFR - Club Rego
93 Discovery 1 200 Tdi - Club Rego
03 130 Td5 Single Cab
06 Discovery 3 Petrol
22 Defender 90 - Full rego
Super Moderator & CA manager
SubscriberSo starting price sub $45K for base model 4x4 - that’s where it will need to be to take on Toyota - Fat chance...
If you need to contact me please email homestarrunnerau@gmail.com - thanks - Gav.
Give me some of whatever that bloke is taking , I need a break from reality.
Cheers Ean
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