I’m not at all surprised by these prices. JLR see themselves as a premium brand (whatever that means) and were never going to price the new Defender down anywhere near the prices of the previous model (which was always a bargain IMO).
Similar pricing to Toyota:
A GXL Workmate wagon is $75000 and the base Defender has a lot more fruit.
A base 200 series is $85,000 and up from there.
Unfortunately $100k is the new norm for a fully equipped new 4x4 wagon.
A base model new Defender at $77,000 drive away may come to be seen as a bargain given all the tech, safety equip, etc.
Whether the new Defender reclaims market share will all be in the quality of the drive and its reliability over the next few years. It’s not the price.
One thing’s for sure, current prices of 2009-2016 Defenders are not going to fall.


 
						
					 
					
					 
				
				
				
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					 Originally Posted by SpudHeadTed
 Originally Posted by SpudHeadTed
					
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