Thread: The "New" Defender, ...Your Thoughts?

Originally Posted by MrLandy

Hmm yes let me see, kind of like when the conformadore was number one in oz? I have no interest in conforming to the masses, it's certainly not a measure of success in my book. And it would be a measure of failure for Defender IMO.

Why do you think the Defender failed in production? Because it didn't sell!, if Landrover Don't appeal to the masses then the replacement Defender won't work and In turn, sell units.
As another example, European heavy trucks have become massively popular in areas that were normally the domain of the American brands, Volvo, Scania, MAN, Mercedes are all overtaking Kenworth, Western star, and Mack. The reason? American trucks stay put with old design, old technology and poor ergonomics, the European trucks in comparison have invested money in R&D and are a bloody dream to operate and do the job better..
I think your holding onto some idea of a sentimental empire conquering vehicle that has had its day, bring on the new Defender..

I have to agree with Mr Landy that the new Defender will be nothing like the old Defender. The new model will be built by robots and will be more likely to appeal to the masses.

However I'm betting it will be more capable (depending on how you measure capability).

Originally Posted by Summiitt

Why do you think the Defender failed in production? Because it didn't sell!, if Landrover Don't appeal to the masses then the replacement Defender won't work and In turn, sell units.
As another example, European heavy trucks have become massively popular in areas that were normally the domain of the American brands, Volvo, Scania, MAN, Mercedes are all overtaking Kenworth, Western star, and Mack. The reason? American trucks stay put with old design, old technology and poor ergonomics, the European trucks in comparison have invested money in R&D and are a bloody dream to operate and do the job better..
I think your holding onto some idea of a sentimental empire conquering vehicle that has had its day, bring on the new Defender..

Quite the opposite Summiitt. Everyone keeps wanting Defender to morph into an F350/Hilux/Unimog crossbreed. I want Defender to be like nothing else...the best most advanced HD work vehicle ever seen, but keep the formats 90 110 130. I've also said numerous times that it should have been redesigned long ago.

It needs to be a Defender. Not some nostalgia hipster ride, or light duty Hilux clone, or buttugly massive yank tank. If it's any good it should appeal to the massive work vehicle market that currently has little to choose from, so they end up with light duty prados and rangers. Every single other vehicle in the Land Rover line up appeals to the wealthy urban masses. Defender needs to blitz the pragmatic work vehicle masses by being extraordinary and true to Defenders roots.

Originally Posted by Summiitt

There is a very good reason that F-trucks were the 3rd highest selling vehicle in the world for 2015...

Because they're cheap and appeal to a part of the world that still thinks cars smaller than a frigate are for queers. I really hope Land Rover are aiming higher than Ram/F150/Silverado with the new Defender.

Originally Posted by MrLandy

Quite the opposite Summiitt. Everyone keeps wanting Defender to morph into an F350/Hilux/Unimog crossbreed. I want Defender to be like nothing else...the best most advanced HD work vehicle ever seen, but keep the formats 90 110 130. I've also said numerous times that it should have been redesigned long ago. It needs to be a Defender. Not some nostalgia hipster ride, or light duty Hilux clone, or buttugly massive yank tank. If it's any good it should appeal to the massive work vehicle market that currently has little to choose from, so they end up with light duty prados and rangers. Every single other vehicle in the Land Rover line up appeals to the wealthy urban masses. Defender needs to blitz the pragmatic work vehicle masses by being extraordinary and true to Defenders roots.

I'm pretty sure you're not going to like the new Defender. It will probably be aiming at the Hilux/Ranger/Prado/Everest segment.

Originally Posted by rar110

I'm pretty sure you're not going to like the new Defender. It will probably be aiming at the Hilux/Ranger/Prado/Everest segment.

Yup, that's what I've been saying for two years now. If that's the case it won't be a Defender IMO.

New 2018 spy pic. New Defender concept vehicle.

Mr Landy you should be happy with the new concept.



image-3066125196.jpg

Sent from my iPhone using Forum Runner

[ame="https://www.youtube.com/watch?v=82-p9W7OFhc"]https://www.youtube.com/watch?v=82-p9W7OFhc[/ame]

Land Rover Defender comeback rumours not true, says firm | Autocar

An official statement said: "We can confirm there are no plans to restart production of the previous generation Defender.

"Defender will always be Land Rover's icon. Jaguar Land Rover has stated its intention to continue the Defender lineage with an all-new model. The Defender remains a key part of our future product strategy, and the development of the next generation model remains on track."