Something to keep in mind in all this chat about advertising and promotion is that LR and many other vehicle makers have withdrawn from the major auto shows globally. This is due to the cost and the fact they get bugger all marketing and brand awareness compared to social media in its many forms. So this is where the future lies and clearly from all the things the LR USA has said social media tools are going to be what they use for Defender. It will actually be the first time, at least I think so, they have used this strategy. But it's not new. For example when we were involved with the FJ Cruiser launch my team spent 3 days supporting social media journalists and bloggers from a very broad range of interest groups. It was a fascinating bit of learning on how marketing was evolving way back then.
So LR's current drip feed strategy will keep us entertained until they are ready to launch. 
I'm just sitting back looking, trying to analyse what we are getting fed with interest. I am a potential purchaser but apart from its 4WD credentials it must be able to tow our Q+. If it doesn't then I am down to two choices only ATM; D5 and LC200. Waiting to see what the new GWagen delivers but price wise probably OTT.
Life is rarely if ever boring only more or less interesting each day
Rob
				
			 
			
		 
			
				
			
			
				Rob
MY15 TDV6. Compomotives with KO2's, Traxide 160-DBMS, Llams, OE bar, custom rear storage slide, Rhino roof storage system, LSM TPMS, ICOM 440N, rear ladder and GOE compressor guard
			
			
		 
	
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