Thread: Won’t be retro...

Originally Posted by SBD4

70K - 110K

65k-200k ?

Shorty utilitarian - 110SVX- 110SVR-110SVA

Originally Posted by blackrangie

RRCoupe Dead, Long live the defender!

Tbh I think the Velar looks better than this anyway, Velars success is probably another factor here, it was a luxury for JLR to build, they didn't need and couldn't afford. I wonder if they will cut any of the Jag Lineup?

Originally Posted by blackrangie

Maybe Hype but its also true, they are saying exactly what they are doing, nothing wrong with that.

Its well publicised and no secret that they aim to save 4.5b over 18 months, cutting a not really needed model allows them to spend what they intended on the defender without going broke with brexit and China sales slump.

As they said "'its resources and investment on the next generation of world class products."
Pretty spot on imo.

To keep banging on about JLR Hype and ignore Toyotas seems a little strange to me, based on comments elsewhere regarding Toyota.

Examples of False advertising and hype at Yota:

Hype would be calling a Hilux unbreakable, when they break cvs and diffs as easy as most 4x4s.
"HiLux Unbreakable"
Toyota HiLux | Single, Extra & Double Cab Utes | Toyota Australia

Or a 70 series snorkel a snorkel to assist in river crossings.
"the snorkel helps reduce the chance of water entering the engine when driving through water"
"Still powerful, still indestructible"
LandCruiser 70 | Still Powerful, Still Indestructible | Toyota Australia

(Naughty Toyota)

JLR Hype, Toyota Hype (and false advertise), all marketers Hype.

Here we go again.....

Originally Posted by DiscoMick

Agreed. The next Defender could either make or break LR. It's as important as the first Discovery was in saving LR from bankruptcy.
If they get it right it could be a huge success, but if they screw it up, it could bankrupt the company.

I don't think so,they have too many other models for the yuppies,and will pull through.

As long as their sales numbers don't continue to fall,as they have in many countries,including here.

Their market here is very small,i think around 3 to 5% of their total world sales,maybe less.

The smaller vehicles such as Disco Sport,and Epoke sell pretty well,particularly in Europe.

But they have to invest heavily in hybrids,and eventually EV's,or they will go downhill.

Their massive investment in diesels will probably now take a lot longer to pay off.

The Deefer will just be another model in the line up,even if it doesn't sell well at the start,they will modify it for sure,but what market it is actually targeted at we will have to wait and see.

EDIT I recon the new Defender wagon, will be more like targeted to the D4 kind of market,now the D5 is virtually a RR.

It will fit in that gap,and move away from the old Defender market.

We haven't seen a mule of a ute yet,so maybe there isn't one?

Who knows?

They should cut the entire Jag lineup. It’s the same as Land Rover anyway.

Ooohh Defender anticipation is hotting up! Yes it is make or break. If it’s another $90K+ SUV - Break. If it’s a real Defender work truck, starting at $60K - Make.

Originally Posted by Zeros

They should cut the entire Jag lineup. It’s the same as Land Rover anyway.

Ooohh Defender anticipation is hotting up! Yes it is make or break. If it’s another $90K+ SUV - Break. If it’s a real Defender work truck, starting at $60K - Make.

Drive away prices from around $75K upwards would be my guess.Topping out at possibly $120K to $140max.

It has to be priced sensibly against the opposition,or it won't be a big seller here.

Shorties are only practical for a small percentage of people. They will need to market a long wheel base thats got air but no dearer than Wildtrac and they would have a chicken dinner.

Cheers

Originally Posted by scarry

Here we go again.....

Correct.

Matey, ya can't expect to bash JLR the brand of car I've owned and loved 5 of on a land rover forum continuously with the same stuff and not expect a reply.

And especially when ones bash JLR and praise non JLR companies which do exactly the same if not worse . I ask myself, why are people like this here and what are they contributing in a positive way.

If people want to get excited about the new defender, let them

If JLR wants to Hype it, even better.

Having an opinion is fine, makes for great discussion and debates, however bashing everything JLR Defender current and unreleased on these threads since they started gets a bit much for a forum of enthusiasts that are for the most part genuinely interested in what is to come.